July 19, 2019

State police advisory: Kids in hot cars

As the commonwealth prepares for a weekend heatwave, the Pennsylvania State Police reminds parents and caregivers to never leave a child or pet unattended in a vehicle.

According to kidsandcars.org 21 children have died in hot cars in the United States so far this year. Since 1995, there have been 12 child heatstroke deaths in vehicles in Pennsylvania. The inside of a vehicle heats up very quickly, even with the windows are cracked. Studies show a child’s body overheats three to five times faster than an adult body.

Earlier this month, a new law went into effect in Pennsylvania to protect good Samaritans who rescue children in hot cars. The law protects a person from liability related to damaging a car or its contents if they believe a child is in imminent danger of suffering harm if not immediately removed from the vehicle. The person must make a reasonable effort to locate the vehicle’s owner, use no more force than is necessary to enter the vehicle, and remain at the scene until emergency responders arrive.

Parents or caregivers who leave a child in a hot car may face serious charges, including Endangering the Welfare of Children.

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Roadwork for July 20-July 26

PennDOT has announced the following road projects, which are weather-dependent and could affect residents in the greater Chadds Ford area during the week of July 20-July 26. Motorists are urged to allow extra time if they are traveling through one of the construction zones. Work schedules are subject to change.

Intersection repairs on Gay Street, between High and Church streets in West Chester, will cause overnight lane closures weeknights from 8 p.m. to 5 a.m., July 22 through July 26.

Road reconstruction will close Spring Valley Road— between Conchester Highway and Concord Road — in Concord Township through April 30, 2020. Detours will be posted.

Lane restrictions on the Conchester Highway, between Routes 1 and Clayton Park Drive will continue through Oct. 20, 2020 for reconstruction and widening.

Motorists will continue to encounter periodic lane closures on Route 1 between Greenwood Road and Route 52 in Kennett Township through mid-August for overhead bridge repairs.

Weekday lane closures are planned for Route 41 — Gap Newport Road— between Newark Road and New Garden Road in New Garden Township — through July for road work, part of a PennDOT Highway Occupancy Permit.

Alternating lane closures are scheduled next week on Route 202 at the Pleasant Grove Road intersection in Westtown Township for temporary traffic signal installation. PennDOT is installing the temporary traffic signal to help alleviate congestion during construction of a new connector road between West Pleasant Grove Road and Stetson School Drive by the township. The temporary signal is expected to remain in place until the project’s completion in late August.

Barrier installation will cause lane closures on Brandywine Creek Road between Green Valley Road and Powell Road in Newlin Township through June 20.

About CFLive Staff

See Contributors Page https://chaddsfordlive.com/writers/

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Boost Your Business: YouTube in marketing

Video is an integral part of the online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for businesses to find consumers.

Viral

YouTube is the home of the viral video, the term for a video that spreads quickly to a large audience on the Internet. Businesses can use other social media sites, such as Facebook or Twitter, to direct consumers to YouTube videos.  You should also post your YouTube videos on your website for further recognition.

Channels

On YouTube you can host your own channel. This allows you to centralize an online location for all manner of videos related to the product or service that you are marketing. You can update, revise or create completely new videos about your product or service, while maintaining an outlet for related videos. Businesses have the option to establish a free user channel, such as the one many individuals create, or pay a fee to host a branded channel, which gives you more options and features to improve the pages.

Measurement

One of YouTube’s greatest strengths is the way it allows you to track the number of views each video is receiving. There are no complicated searches or evaluations necessary. Instead, the number of viewers for each video is posted right beneath the video image. This allows you to gauge instantly how widely the videos are being received, and how successfully they are finding an audience. You can also see how many people are recommending your video or commenting on it.

Advertising

In addition to brand channels, YouTube offers other options for marketers attempting to reach the site’s many users. These opportunities include buying advertising on the home page or buying advertising that runs beside certain videos. Also, make sure that you are using your keywords to ensure more recognition in searches.

About Maria Novak Dugan

Maria L. Novak Dugan is president of Marketing Solutions & Business Development, a firm serving Pennsylvania, Delaware, and Maryland, offering creative marketing services and goal implementation for small businesses. She has more than 30 years’ experience in the Marketing & Sales Industry ... 13 of those as the sole sales representative for a Pennsylvania payroll company growing their client base by over 500%. Maria Novak Dugan is also the former Managing Director of the Delaware Chapter of eWomenNetwork. Creating, developing, and conducting this division of a national organization strengthened her knowledge of networking, event planning, fundraising, and small-business development. For more information, contact Maria at 610-405-0633 or Maria@Maria-L-Novak.com or visit www.Maria-L-Novak.com

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