Printed marketing and sales materials play a crucial role in securing customers for your business. Unfortunately, too many businesses use the “set it and forget it” method of creating collateral. While some pieces can be used for a while without trouble, others might quickly become outdated. We rely so much on our websites and social media that sometimes those ...
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Boost Your Business: Influencer marketing
Posted by Maria Novak Dugan on April 16th, 2021
Do I need to know a Kardashian? I recently read a book about Harry and Meghan and found it interesting that Meghan Markle made moves early in her career to align herself with influencers, and then became one herself, launching The Tig. So, the answer to the question above is NO, you do not need to know a Kardashian or a Megan Markle to align yourself with ...
Boost Your Business: Needed employee skills
Posted by Maria Novak Dugan on March 5th, 2021
The workplace in 2021 requires employers to rethink priorities and development of necessary skill sets. Businesses should embrace a dynamic approach to reskilling talent as new skills become relevant and necessary. Adaptability: Just as an organization may have quickly adapted to new ways of working and communicating, the willingness and capability to adapt will ...
From Christmas lights to protein bars
Posted by Rich Schwartzman on February 18th, 2021
When Brent Schweitzer lived with his parents on Joshua Way in Pennsbury Township, he took pride in the elaborate Christmas displays he created. Now his creative energies have moved into a more entrepreneurial direction. He is now making protein bars. Schweitzer, now 32 and a mechanical engineer, calls his product Outclass Nutrition Protein Bars. The bars are organic ...
Small businesses get $10 million in grants
Posted by Press Release on February 8th, 2021
Chester County Commissioners Marian Moskowitz, Josh Maxwell and Michelle Kichline announced the awarding of $10 million in grants to 333 Chester County small businesses. The individual grants, made available through round two of the Chester County Main Street Preservation grant program for small businesses impacted by COVID-19, range from $20,000 to $49,500. ...
Business Briefs Jan. 29
Posted by ChaddsFordLive on January 29th, 2021
• The Chadds Ford Business Association will hold a Zoom meeting at 10 a.m., Thursday, Feb. 4 on the Second Draw PPP Program. The guest speaker is Jim Pace, business development officer at BHCU. Pace will explain the program and answer questions. The meeting ID number is 84184785812, password: 065171. The Zoom link ...
Boost Your Business: Compassionate businesses and customers
Posted by Maria Novak Dugan on January 15th, 2021
Twenty-twenty was a stressful year for many of us. With the arrival of 2021, everyone has seen the need and desire for empathy, compassion, and connection. Now is the time to project optimism and lead with compassion and approach our customers with empathy. Your customers become your greatest assets and ambassadors when they see you genuinely care about them. ...
Business Briefs Dec. 18
Posted by ChaddsFordLive on December 18th, 2020
• Bove Jewelers in Kennett Square has converted its store into an art museum for customers. The exhibit, which is free for visitors and open through Pennsylvania’s shutdown order on Jan. 4, showcases original artwork from some of history’s most famous artists, including Vincent Van Gogh, Marc Chagall, Georges Seurat, Pablo Picasso, Salvador Dalí, Edgar Degas, Erte’ ...
County offers more grants to businesses
Posted by Press Release on December 11th, 2020
Chester County Commissioners approved a further $10 million in funding to support small businesses and agricultural enterprises impacted by the COVID-19 pandemic. Available under the Chester County Main Street Preservation program, grants will be administered by the Chester County Economic Development Council at the request of the Commissioners. “This program doesn’t ...
Boost Your Business: Before that next email campaign
Posted by Maria Novak Dugan on November 27th, 2020
Email campaigns and newsletters are still important and cost-effective. However, today, email campaigns must be targeted, relevant, and break through the noise and hurdles of our inboxes. Gone are the days of effectively reaching your audience with mass emails. To be effective, with everything that everyone is receiving, you need to really answer the following ...
Business Briefs Nov. 20
Posted by ChaddsFordLive on November 20th, 2020
• Members of the Chadds Ford Business Association got their second lesson on how to “Grow with Google” during a Wednesday morning webinar. The hour-long session, hosted by former Delaware County resident Randi Penfil, dealt with the importance of businesses setting up Google Business accounts. Joe Lafferty, president of the Chadds Ford Business Association, commented ...
