Details aren’t what you focus on after you’ve figured out everything else. The details are everything else. They ultimately determine if your plan works or not. The details are the difference between executing a failed strategy or delivering impressive results. So, it’s a bad idea to make the details an afterthought. The tiniest of details can make a big difference ...

How much thought have you put into your compensation practice?  Small employers often pay what candidates ask for because they need to hire people with no regard to any formal process or practice around compensation. In time, as the small business grows, they will experience various challenges if they don’t do something about their compensation practices.  Here we ...

Does your organization provide all employees with a discretionary bonus each year? Perhaps your organization creates a pool of money annually and divides it up amongst the employees. While implementing a discretionary bonus program in which everybody benefits financially sounds wonderful, it is important to note there are problems inherent in a discretionary program ...

When agriculture was the secret to survive, farmers understood the value of sunlight. You could only work while the sun was shining so a typical day was from sun up to sun down. When the sun went down, you stopped working. Whether you wanted to keep working or not, you had to stop. You were forced to stop. Sunlight was the key to success. And you only had so much of ...

Customer service is arguably the most important thing for your business to get right.  Inbound marketing is customer-focused and inherently aids customer service, but that doesn't mean companies who use it can't still be guilty of bad service experiences. Top Side Effects of Bad Customer Service A Damaged Reputation Leads Don't Convert Your Customer Lifetime Value ...

All salespeople want to think of themselves as powerful but, if asked, would have no idea where that power actually comes from. Most salespeople fail to understand their own power. This lack of understanding then manifests into complaints about price, unreturned phone calls, bidding, loyalty to others, and other excuses as to why a sale does not take place and the ...

Today’s marketplace has transformed as to how sales are generated and sustained. And nowhere else is this more apparent than in the changing relationship between sellers and buyers. Gone are the days of pure transactional selling. Buyers don’t wait for you to come to them anymore. Instead, they seek out what they’re looking for. When they’re prepared, they choose to ...