Business

Chester County Conference & Visitors Bureau awarded

Chester County Conference & Visitors Bureau was awarded with the Destination Marketing Accreditation Program seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world. "By achieving DMAP accreditation, ...

 
 

Boost Your Business: Hiring through referrals

Like almost all other business practices, hiring through referrals has its critics and its fans. For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, or networking contacts as employees. While for others, it is the prospect that unhealthy cliques might develop in the workplace. Others ...

 

CarSense now open

The CarSense used car dealership in Concord Township is officially open for business. While the dealership on Route 1 — the former site of the Turf Club — had a soft opening in August, the grand opening was Saturday, Sept. 7. Eric Rilee, the vice president of Marketing and Digital Operations for CarSense, said the Concord site has 300 vehicles on its lot and can ...

 

Meet, greet and eat

New members were welcomed at the annual The Business and Professional Association of Western Delaware County BPA picnic. The rain held off as people enjoyed a pig roast at the home of Pete and Trish Pagano. The BPA is a business networking organization that meets monthly. Jim McKinley of McKinley Blacksmiths (left) and Pete Pagano of Pagano Funeral Home pose with the ...

 

Boost Your Business: Know the demographics

How will you market correctly if you do not know to whom you are addressing? Nothing is worse than the assumption that “anyone” can be your client.  Or, that all marketing will work for every audience. Secondary to new clients, keeping your current ones satisfied and happy can be hard work too. This is where demographics come in.  An upper-income mother in her 30’s ...

 

Boost Your Business: YouTube in marketing

Video is an integral part of the online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for businesses to find consumers. Viral YouTube is the home of the viral video, the term for a video that spreads quickly to a large audience on the Internet. Businesses can use other ...

 

The Human Resource: Building a strong culture, part II

If you’re a leader reading this, perform a self-check as to who you surround yourself with at your firm, and who you listen to for guidance and advice. If your answer doesn't include all your management team, you may have a culture problem and you may be the cause. If you don't have a leadership team because of your actions and behaviors, you are doing your firm a ...

 

Boost Your Business: Benefits of a one-stop shop

The concept of being a one-stop shop is one that has long been considered by companies of all sizes. There are always pros and cons to any change, however, there are different ways one can set about being all-inclusive. A lot of this depends upon your business. Keep in mind that you do not want to stray too far from your relevant industry. Example:  I would never ...

 

The Human Resource: Building a strong culture, part 1

As a change management consultant leading leadership teams and practice partners down the path of achieving their desired short- and long-term goals I often encounter executives who have lost touch with reality. When asked to describe the culture of their firm they provide these illustrious views of the perfect magical world of rainbows and unicorns and how wonderful ...

 

Tavern owner adds new restaurant

Phil Ferro is at it again. Ferro reopened the Chadds Ford Tavern last year and is now in the process of opening another restaurant in the Clarion Hotel at Routes 1 and 202 in Concord Township. The new restaurant in the Clarion — the former Wyndham Hotel — is expected to open sometime in June. It will be called “GG,” named for his 5-year-old daughter Giovanna. He’s ...

 

Boost Your Business: Public relations is free publicity

There are three key areas of public relations you can use to boost your marketing results 10x over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use your PR in the best way possible. Public relations ...