Business

Boost Your Business: Public relations is free publicity

There are three key areas of public relations you can use to boost your marketing results 10x over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use your PR in the best way possible. Public relations ...

 
 

Boost Your Business: Avoid time wasters

Successful entrepreneurs know instinctively that “time is money” and that’s why business owners hire others to do tasks they could otherwise do themselves: accounting, marketing, phone sales, etc. However, not everyone in the world of business is adept at time management. They procrastinate, squander time on trivial tasks, and have long conversations without an ...

 

Boost Your Business: Be a person of influence

Who are you and what do you stand for? We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to recognition, and recognition is critical to ...

 

Getting juicy at Glen Eagle

The juice is flowing at Glen Eagle Square. Clean Juice, an organic juice bar opened Saturday, Feb. 16, and the crowd never thinned out all day. Clean Juice is situated in the Chadds Ford Township side of the shopping center, two doors up from Not Your Average Joes restaurant. It’s a franchise business and one of the franchisees is Tyler Hose of Pocopson Township. He ...

 

Boost Your Business: Marketing is entertaining

That’s exactly right, what better way to use your acting and talent than to market your business!  I do it all the time. And I am going to share some of the top tips I use to be entertaining and grow my business at the same time. Tell Stories – We all use stories, both personal and professional, to illustrate a point. Remember, facts can be boring but using stories ...

 

CFBA gets caught up on CASA

Leigh Anne McKelvey brought members of the Chadds Ford Business Association up to speed on CASA Youth Advocates during the CFBA’s monthly luncheon held this month at Garnet Ford. McKelvey is the group’s executive director. CASA stands for Court Appointed Special Advocates. Courts in both Delaware and Chester counties call in CASA to advocate for children whose family ...

 

Boost Your Business: Owner or entrepreneur

What is the difference?  What is an entrepreneur? The standard definition is “someone in possession of a venture, idea or innovation around which he or she builds a business.” It’s a person who takes risks to succeed. Today's entrepreneur has become almost synonymous with "business owner," but the reality is that there are many business owners who are not ...

 

Peter Kjellerup named ‘Outstanding Citizen’

The Southern Chester County Chamber of Commerce has selected Peter Kjellerup, cofounder of Dansko, Inc., as its Outstanding Citizen of the Year for his decades of service to the community.  Kjellerup will be awarded the honor at the Chairman’s Annual Gala at Longwood Gardens on Saturday, February 23 at 6:30 pm. For more information and to register for the Annual ...

 

DelCo chamber seeks nominations for small business awards

The Delaware County Chamber of Commerce yesterday announced its call for nominations for the 2019 Small Business Awards that will take place on Thursday, March 28, at 5:30 p.m. at the Drexelbrook Catering & Corporate Events Center in Drexel Hill. At the awards dinner, outstanding Delaware County small businesses and small business people will be recognized in ...

 

Boost Your Business: Simple inside sales

The best sales teams are most often led by someone who is more like a sales coach than a sales manager. The dedication to developing inside sales skills ultimately creates a sales team that not only hits its short-term goals but instills a culture of learning and self-improvement in order to achieve its long-term goals as well. But it’s not always so easy. Superb ...

 

Rotary donates from Twisted Vintner

The Concordville-Chadds Ford Rotary Wednesday donated more than $31,000 dollars from proceeds raised from this past June’s Twisted Vintner event. Chapter  President Hank Fisher handed out checks to eight of nine recipients during the Dec. 19 luncheon at Pescatore’s in Keystone Plaza. Fisher said it was the first time the chapter invited all the recipient charities to ...