Business

Boost Your Business: Mistakes that ruin copywriting

Not everyone can write good copy. That’s why there are professionals just writing copy for small businesses and for graphic/website designers who are creative but just not gifted writers. IF you decide to write your own copy, here are five mistakes to avoid ensuring people will read more than your home page. (PS – writing for printed materials and other marketing ...

 
 

Business briefs Dec. 6

• BHCU — Boeing Helicopter Credit Union — will hold a ribbon-cutting ceremony at its new location, 1100 Baltimore Pike in Concord Township, on Tuesday, Dec. 10 at 9 a.m. • December Holiday Party of the Business and Professional Association of Western Delaware County is on Wednesday, Dec. 11 from 6- 9 p.m. at La Fava Restaurant & Bar. Advanced reservation ...

 

Business Briefs Nov. 29

• The Delaware County Chamber of Commerce will hold its annual dinner from 5:30 to 8:30 on Wednesday, Dec. 4 at Drexelbrook Events center, 4700 Drexelbrook Avenue. The guest speaker will be former Flyers goalie and Hall of Famer Bernie Parent. To register, go here https://delawarepacoc.wliinc32.com//events/2019-Annual-Dinner-56347/details • The BPA of Western ...

 

Business briefs Nov. 22

• The next monthly meeting of the Chadds Ford Business Association is noon Thursday, Dec. 5 at The Gables. The guest speaker will be Leah Reynolds, the executive director of the Kennett Area Community Center. The CFBA is also collecting food for the Kennett Food Cupboard, which is run by the Community  Center. The cupboard lost 50 percent of its food because of an ...

 

Chester County Conference & Visitors Bureau awarded

Chester County Conference & Visitors Bureau was awarded with the Destination Marketing Accreditation Program seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world. "By achieving DMAP accreditation, ...

 

Boost Your Business: Hiring through referrals

Like almost all other business practices, hiring through referrals has its critics and its fans. For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, or networking contacts as employees. While for others, it is the prospect that unhealthy cliques might develop in the workplace. Others ...

 

CarSense now open

The CarSense used car dealership in Concord Township is officially open for business. While the dealership on Route 1 — the former site of the Turf Club — had a soft opening in August, the grand opening was Saturday, Sept. 7. Eric Rilee, the vice president of Marketing and Digital Operations for CarSense, said the Concord site has 300 vehicles on its lot and can ...

 

Meet, greet and eat

New members were welcomed at the annual The Business and Professional Association of Western Delaware County BPA picnic. The rain held off as people enjoyed a pig roast at the home of Pete and Trish Pagano. The BPA is a business networking organization that meets monthly. Jim McKinley of McKinley Blacksmiths (left) and Pete Pagano of Pagano Funeral Home pose with the ...

 

Boost Your Business: Know the demographics

How will you market correctly if you do not know to whom you are addressing? Nothing is worse than the assumption that “anyone” can be your client.  Or, that all marketing will work for every audience. Secondary to new clients, keeping your current ones satisfied and happy can be hard work too. This is where demographics come in.  An upper-income mother in her 30’s ...

 

Boost Your Business: YouTube in marketing

Video is an integral part of the online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for businesses to find consumers. Viral YouTube is the home of the viral video, the term for a video that spreads quickly to a large audience on the Internet. Businesses can use other ...

 

The Human Resource: Building a strong culture, part II

If you’re a leader reading this, perform a self-check as to who you surround yourself with at your firm, and who you listen to for guidance and advice. If your answer doesn't include all your management team, you may have a culture problem and you may be the cause. If you don't have a leadership team because of your actions and behaviors, you are doing your firm a ...