Author Archive

Boost Your Business: Communicating value

Even when people know their value, many find it difficult to describe. When someone asks the simple question, “What do you do,” you know the simple answer but you need to convey your value, and when communicating your value proposition, you don’t want to deliver the same canned speech for every audience. What you need to do is first craft, then learn to deliver, ...

 
 

Boost Your Business: Be the best professional

It seems as if everyone is calling themselves a professional, whether they’re competent in their job or not. There are the titles of “Professional Marketing Ninja,” “Professional Social Media Rockstar,” and the (perhaps more common) titles of “Professional Sales Executive” and “Professional Entrepreneur.” But are these considered ‘real’ professionals? For that ...

 

Boost Your Business: It’s not failure

I’m often asked, “Why did my salespeople fail?” or “Why do I fail at selling?” (or other words I choose not to print.) And the answer is usually: It’s not necessarily sales failure, but failure to do your best or be your best, or failure to take the best actions to help succeed. There are signs that allow a sales leader to recognize failure is on its way. Most ...

 

Boost Your Business: Using MeetUps

Anyone who goes online knows there is a lot of advice telling entrepreneurs to use in-person networking to build their businesses. But, in many cases, owners don’t see the necessity or they think they can just use social media, or they do not want to pay to join a networking organization. The truth is we are a society of doing business with those we know and trust. ...

 

Boost Your Business: The perfect product launch

You’ve spent thousands of hours bringing a new product to fruition. You’ve invested energy and significant financial resources in multiple development cycles, and you’ve worked through prototypes that almost worked, could have worked, and were almost good enough. Finally, you are ready to go with a product that you are proud of and it is time to press the button on ...

 

Boost Your Business: Staying in the flow

In business meetings and networking events, sales meetings and company interactions, as in any conversation, there is a current or flow. If you can’t recognize the current in the conversation, it is difficult to follow its flow. Because not every conversation is planned or prepared, sometimes the current of the conversation will take you places that you never thought ...

 

Boost Your Business: Myths/facts on content marketing

In a world where content marketing is constantly changing, it is easy to get swept away with common myths and misconceptions regarding best practices. You need to stay on top of the truths to excel in your SEO, so it is essential to sift out the false strategies that only lead to stagnant rankings. You need to plan effectively, which means you need to be able to ...

 

Boost Your Business: Email v social media

Social media sites can be incredibly useful. Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted. That said, they can also be destructive. The difference lies in the way you use them: If you publish an article on your own website, ...

 

Boost Your Business: Bye-bye benefits broker

For many businesses, the process of choosing and administering a health insurance benefits program is daunting. They often turn to benefits brokers to help them select and implement plans. Traditional benefits brokers offer assistance in choosing plans, but typically lack the technological systems and solutions that help companies operate more efficiently and save ...

 

Boost Your Business: Ready for 2017?

Although there is no law that requires a company to have a personnel or employee handbook, it can be a wonderful tool to communicate your workplace culture, expectations and policies. You may think your business is too small or too informal, but you’ll see that having your policies in writing is a win-win for everyone. Even though employees won’t always follow the ...

 

Boost Your Business: Why copywriting is essential

Copywriting is critical for the growth of your business whether you’re at the head of a startup or leading a company that’s been around for decades. However, copywriting may be an aspect of your business that you have been ignoring. Here are three reasons to take notice and put energy into making sure your business copywriting is effectual: Copywriting can make or ...