While a podcast is a great way to bring new readers to your blog, it’s not the only reason you should start one.  In addition to new followers, you connect with your audience on a more personal level. Hearing someone speak is undoubtedly more personal than reading words on a screen. With this kind of connection, you can gain your listener’s trust and get their ...

Think of the worst supervisor you’ve had. Chances are someone comes immediately to mind. Is it your current supervisor? Why do you consider this person “the worst?” Now, think of a situation where you had the best boss ever. It is harder to identify the best boss, isn’t it? Did you want to do a better job for the best boss vs the worst boss? Of course! The impact of ...

The success of your business is highly dependent on the success of the product or service you’re offering. And even more important is being able to clearly articulate your product vision to others. When it comes to your product or service, clarity is essential. It’s necessary to define your products or services in clear descriptions that are easy for you to ...

Managers should always have an exit strategy. Because if you receive a promotion or new position, you’ll need to have a plan in place for your departure including a suggestion for someone to fill your role. And that means you need to be preparing your employees for leadership now. But being a manager isn’t all about you and your goals either.  It’s important to ...

Does your business have a blog on your website?  Are you sending out informational and educational news? Regularly posting blogs and sharing news and education can benefit your business in numerous ways.  If you help people solve a problem related to your industry, or teach them something they did not know, your name is front of mind when they need to hire someone. ...

A good company reputation doesn’t happen by accident and it’s a valuable commodity. A good reputation can promote referrals. Let’s say you heard from half a dozen people about how great the food is at a local Italian restaurant. Even if you never ate there, you’d probably recommend it to someone looking for an Italian restaurant. Why? It’s got a good reputation. That ...

Bringing home a new pet is one of life’s most exciting experiences and many Americans appear to agree — 68 percent of households in the United States own a furry companion. Recognizing that our pets are important to us and part of the family, some companies are now offering their employees “pawternity” leave (also known as “furternity” leave.) Pawternity leave ...

Do you know that 51% percent of consumers believe that businesses should be available to answer questions 24/7? And 42 percent of people say they prefer live chat to interacting on the phone. If you have a business that sells retail products (especially online), or an essential service that some may want immediately, live chat may be something for you to consider. It ...

It takes an internet user around 0.5 seconds to form an impression of your website. So, if you think you can still get by on weak web design elements, then you’re mistaken. People will immediately form an opinion of your product/services based on the look and content of your website. It needs to be perfect if you want to keep their attention. A cluttered web design ...

More than 50 percent of people will head straight to your About page when they visit your website for the first time. In fact, this page is one of the most visited pages on business sites. If you don’t have an About Me/Us page yet, writing one should be your next priority. But it takes a bit more effort than just writing a short paragraph about what your company ...

Most business owners understand the importance of investing in an attractive and informative website, but they don’t all realize that you need to update your website to keep it relevant and current. Here is why you may be due for an update: You need to increase engagement with customers One of the most important reasons to update your website is to create a ...