Author Archive

Boost Your Business: ‘Paw’ternity leave’

Bringing home a new pet is one of life’s most exciting experiences and many Americans appear to agree — 68 percent of households in the United States own a furry companion. Recognizing that our pets are important to us and part of the family, some companies are now offering their employees “pawternity” leave (also known as “furternity” leave.) Pawternity leave ...

 
 

Boost Your Business: Live chat to boost customer service

Do you know that 51% percent of consumers believe that businesses should be available to answer questions 24/7? And 42 percent of people say they prefer live chat to interacting on the phone. If you have a business that sells retail products (especially online), or an essential service that some may want immediately, live chat may be something for you to consider. It ...

 

Boost Your Business: Web design ideas

It takes an internet user around 0.5 seconds to form an impression of your website. So, if you think you can still get by on weak web design elements, then you’re mistaken. People will immediately form an opinion of your product/services based on the look and content of your website. It needs to be perfect if you want to keep their attention. A cluttered web design ...

 

Boost Your Business: Write about yourself

More than 50 percent of people will head straight to your About page when they visit your website for the first time. In fact, this page is one of the most visited pages on business sites. If you don’t have an About Me/Us page yet, writing one should be your next priority. But it takes a bit more effort than just writing a short paragraph about what your company ...

 

Boost Your Business:  Update your website

Most business owners understand the importance of investing in an attractive and informative website, but they don’t all realize that you need to update your website to keep it relevant and current. Here is why you may be due for an update: You need to increase engagement with customers One of the most important reasons to update your website is to create a ...

 

Boost Your Business: Using Facebook

We are always looking for ways to get in front of our potential customers. Though there are many successful strategies that can be used, we should discuss Facebook and its relevance in 2022. It seems that some people are more interested in Instagram and TikTok, but there are still a lot of people that use Facebook and get impressive advertising results.  No one can ...

 

Boost Your Business: Webinars can be powerful

During the past two years, Zoom has become a “go-to” mode of communication. I’m sure that some of you have a love/hate relationship with the world’s most popular video platform.  But hosting webinars just might change your entire perspective. In case you haven’t heard, webinars can be incredibly powerful. So how do you host a lead-producing webinar of your own? ...

 

Boost Your Business: Cold calling

Ignore every stigma you’ve ever heard about cold calling. A lot of entrepreneurs and salespeople believe that it is no longer an efficient form of marketing. But then again, many entrepreneurs started their business using cold calling and still believe in its effectiveness. Basic tips for your cold calling efforts: Start with your target industry. Public annual ...

 

Boost Your Business: Write that plan

If you’ve been delaying writing your business plan, or you need to update your plans for the new year, there is no better time than now. In addition to celebrating Christmas, Hanukkah, and Kwanzaa this month, December is National Write a Business Plan Month! Writing a business plan is an opportunity to carefully think through every step of starting your company or ...

 

Boost Your Business: Great graphic design

As a business owner, you spend a lot of time figuring out how to talk about your business and sell yourself to your prospects and customers. When you invest in great graphic design, you not only enhance visual communication, you portray your company in a way that sells you and helps maximize your success. Credibility Think of some of the more well-known brands and ...

 

Boost Your Business: Starting a new business

Starting a new business can be extremely challenging, but if you push through the first few years with passion and dedication, you will succeed. It’s a well-known fact in the entrepreneurial world that 50% of small businesses fail within the first five years. It’s true that this number is intimidating, but there are ways to avoid this fate. You just have to listen to ...