Does your business have a blog on your website?  Are you sending out informational and educational news? Regularly posting blogs and sharing news and education can benefit your business in numerous ways.  If you help people solve a problem related to your industry, or teach them something they did not know, your name is front of mind when they need to hire someone. ...

A good company reputation doesn’t happen by accident and it’s a valuable commodity. A good reputation can promote referrals. Let’s say you heard from half a dozen people about how great the food is at a local Italian restaurant. Even if you never ate there, you’d probably recommend it to someone looking for an Italian restaurant. Why? It’s got a good reputation. That ...

Bringing home a new pet is one of life’s most exciting experiences and many Americans appear to agree — 68 percent of households in the United States own a furry companion. Recognizing that our pets are important to us and part of the family, some companies are now offering their employees “pawternity” leave (also known as “furternity” leave.) Pawternity leave ...

Do you know that 51% percent of consumers believe that businesses should be available to answer questions 24/7? And 42 percent of people say they prefer live chat to interacting on the phone. If you have a business that sells retail products (especially online), or an essential service that some may want immediately, live chat may be something for you to consider. It ...

It takes an internet user around 0.5 seconds to form an impression of your website. So, if you think you can still get by on weak web design elements, then you’re mistaken. People will immediately form an opinion of your product/services based on the look and content of your website. It needs to be perfect if you want to keep their attention. A cluttered web design ...

More than 50 percent of people will head straight to your About page when they visit your website for the first time. In fact, this page is one of the most visited pages on business sites. If you don’t have an About Me/Us page yet, writing one should be your next priority. But it takes a bit more effort than just writing a short paragraph about what your company ...

Most business owners understand the importance of investing in an attractive and informative website, but they don’t all realize that you need to update your website to keep it relevant and current. Here is why you may be due for an update: You need to increase engagement with customers One of the most important reasons to update your website is to create a ...

We are always looking for ways to get in front of our potential customers. Though there are many successful strategies that can be used, we should discuss Facebook and its relevance in 2022. It seems that some people are more interested in Instagram and TikTok, but there are still a lot of people that use Facebook and get impressive advertising results.  No one can ...

During the past two years, Zoom has become a “go-to” mode of communication. I’m sure that some of you have a love/hate relationship with the world’s most popular video platform.  But hosting webinars just might change your entire perspective. In case you haven’t heard, webinars can be incredibly powerful. So how do you host a lead-producing webinar of your own? ...

Ignore every stigma you’ve ever heard about cold calling. A lot of entrepreneurs and salespeople believe that it is no longer an efficient form of marketing. But then again, many entrepreneurs started their business using cold calling and still believe in its effectiveness. Basic tips for your cold calling efforts: Start with your target industry. Public annual ...

If you’ve been delaying writing your business plan, or you need to update your plans for the new year, there is no better time than now. In addition to celebrating Christmas, Hanukkah, and Kwanzaa this month, December is National Write a Business Plan Month! Writing a business plan is an opportunity to carefully think through every step of starting your company or ...