Author Archive

Boost Your Business: Before that next email campaign

Email campaigns and newsletters are still important and cost-effective. However, today, email campaigns must be targeted, relevant, and break through the noise and hurdles of our inboxes. Gone are the days of effectively reaching your audience with mass emails.  To be effective, with everything that everyone is receiving, you need to really answer the following ...

 
 

Boost Your Business: Job descriptions

A job description outlines the basic function and responsibilities of a specific job title. It typically includes the tasks, duties, goals, and expectations for the person in the position. An accurate job description also includes information about working conditions, tools, equipment used, and the job’s relationship to other positions. An ideal job description ...

 

Boost Your Business: Emergency communications

Businesses of all sizes have been drastically affected by the coronavirus outbreak. As things have unfolded over the last few months, it is an interesting time to be in marketing and communications. One thing that is abundantly clear is that many businesses have experienced a situation unlike any before. The pandemic is a perfect example of a case for a ...

 

Boost Your Business: Thriving after the COVID

It’s too soon to see what the full economic impact of COVID-19 will be, which effects will be temporary, and which will be permanent. Businesses could bounce back almost immediately or struggle for years to come. One thing is certain: Life will not be going back to normal, so it’s up to all of us to create a new normal. Businesses that embrace new ways of working, ...

 

Boost Your Business: Email newsletters

Email is having a resurgence as news reading habits, informed by Twitter and Facebook et.al., evolve. More people are reading news, learning more, and — because of this pandemic — taking advantage of actually having the time to read. I truly hope that as businesses return to their usual habits, they continue to take advantage of some of the changes they may have made ...

 

Boost Your Business: Workplace emotional intelligence

No one knows what lasting effect the coronavirus will have on our economy. We have no idea the timeframes or the long-term repercussions on our businesses. This disruption is testing everyone’s emotional and social operating system and functioning, which is better known as emotional intelligence. As Darwin deduced, those who survive “are not the strongest or the most ...

 

Boost Your Business: Marketing during quarantine

These are tough times and most, if not all, industries are being impacted in some way. The world is frightened and wary. There are many things that businesses must consider when it comes to the Coronavirus COVID-19 and somewhere near the top should be your marketing and sales efforts. While it’s understandable that this is not your top priority, if you choose this ...

 

Boost Your Business: Benefits of delegation

Managers are often reluctant to delegate as many believe in the adage that “if you want something done right, you must do it yourself.” Although this may be true in some cases, a core component of leadership is getting work done through others. Why do managers under-delegate? Although the number one reason why most managers under-delegate tasks is the fear of failure ...

 

Boost Your Business: Contests and sweepstakes

Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase site traffic, reward customers, and/or gain some new leads to add to your marketing efforts, then you might want to consider having a contest or sweepstakes giveaway. Many people use the terms “contests” and “sweepstakes” as if they ...

 

Boost Your Business: Mistakes that ruin copywriting

Not everyone can write good copy. That’s why there are professionals just writing copy for small businesses and for graphic/website designers who are creative but just not gifted writers. IF you decide to write your own copy, here are five mistakes to avoid ensuring people will read more than your home page. (PS – writing for printed materials and other marketing ...

 

Boost Your Business: Hiring through referrals

Like almost all other business practices, hiring through referrals has its critics and its fans. For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, or networking contacts as employees. While for others, it is the prospect that unhealthy cliques might develop in the workplace. Others ...