Boost Your Business: Anti-harassment policies

Today’s social media climate should help remind employers that they must be cognizant of the impact claims of sexual or other harassment can have on their business and reputation. To protect themselves and their businesses, employers should review their handbook and the harassment policies and procedures that they are currently enforcing. Employers should also implement a process for monitoring legislative changes, as it is likely…

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Boost Your Business: Fundraising for nonprofits

The world has been talking about millennials for years. While nonprofits should continue to account for millennials, since they are the largest part of the current workforce, it’s now time to start examining Gen Z.  Its members were born between 1996 and 2012 and make up an estimated 30% of the population in the United States. A Global Trends in Giving Report noted that Gen…

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Boost Your Business: Launching a podcast

While a podcast is a great way to bring new readers to your blog, it’s not the only reason you should start one.  In addition to new followers, you connect with your audience on a more personal level. Hearing someone speak is undoubtedly more personal than reading words on a screen. With this kind of connection, you can gain your listener’s trust and get their…

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Boost Your Business: Starting online

The success of your business is highly dependent on the success of the product or service you’re offering. And even more important is being able to clearly articulate your product vision to others. When it comes to your product or service, clarity is essential. It’s necessary to define your products or services in clear descriptions that are easy for you to communicate to others. After…

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Boost Your Business: Turn employees into leaders

Managers should always have an exit strategy. Because if you receive a promotion or new position, you’ll need to have a plan in place for your departure including a suggestion for someone to fill your role. And that means you need to be preparing your employees for leadership now. But being a manager isn’t all about you and your goals either.  It’s important to instill…

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Boost Your Business: Improve your blog

Does your business have a blog on your website?  Are you sending out informational and educational news? Regularly posting blogs and sharing news and education can benefit your business in numerous ways.  If you help people solve a problem related to your industry, or teach them something they did not know, your name is front of mind when they need to hire someone. This isn’t…

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Boost Your Business: A good reputation

A good company reputation doesn’t happen by accident and it’s a valuable commodity. A good reputation can promote referrals. Let’s say you heard from half a dozen people about how great the food is at a local Italian restaurant. Even if you never ate there, you’d probably recommend it to someone looking for an Italian restaurant. Why? It’s got a good reputation. That said, creating…

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Boost Your Business: ‘Paw’ternity leave’

Bringing home a new pet is one of life’s most exciting experiences and many Americans appear to agree — 68 percent of households in the United States own a furry companion. Recognizing that our pets are important to us and part of the family, some companies are now offering their employees “pawternity” leave (also known as “furternity” leave.) Pawternity leave acknowledges the growing role pets…

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Boost Your Business: Live chat to boost customer service

Do you know that 51% percent of consumers believe that businesses should be available to answer questions 24/7? And 42 percent of people say they prefer live chat to interacting on the phone. If you have a business that sells retail products (especially online), or an essential service that some may want immediately, live chat may be something for you to consider. It allows your…

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