Boost Your Business: Hiring through referrals

Like almost all other business practices, hiring through referrals has its critics and its fans. For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, or networking contacts as employees.

While for others, it is the prospect that unhealthy cliques might develop in the workplace. Others still fear that this type of hiring practice will leave them open to allegations of discrimination from within the workforce, particularly if existing employees are overlooked for promotion in favor of someone who has been referred by a colleague.

On the plus side, despite the potential problems — which can be overcome if handled carefully — hiring through referrals represents a huge savingsto employers, who can dispense with the often exorbitant costs of advertising as well as the considerable time that is typically required to sift candidates and go through the interviewing process.

These savings, however, are minimal compared to the other benefits of hiring referred candidates, because the latter have been found to work harder and stay longer than candidates who are hired through other more traditional methods. Not only does the employer winin terms of increased productivity, but in retaining the individual’s services for longer, they also avoid staff replacement costs, which can, in some cases, amount to up to ten times the employee’s annual salary.

Consider these facts the next time you hire.

About Maria Novak Dugan

Maria L. Novak Dugan is president of Marketing Solutions & Business Development, a firm serving Pennsylvania, Delaware, and Maryland, offering creative marketing services and goal implementation for small businesses. She has more than 30 years’ experience in the Marketing & Sales Industry ... 13 of those as the sole sales representative for a Pennsylvania payroll company growing their client base by over 500%. Maria Novak Dugan is also the former Managing Director of the Delaware Chapter of eWomenNetwork. Creating, developing, and conducting this division of a national organization strengthened her knowledge of networking, event planning, fundraising, and small-business development. For more information, contact Maria at 610-405-0633 or or visit

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