Does every day seem to be a mad rush from the moment you get out of bed in the morning to when you fall back in bed at night? You’re not alone. Many people say they are always in a hurry throughout their day. Wouldn’t it be great if you could rush a little less? It seems the world operates at a frantic pace, and…
Imagine this: one day you’re on page 1 of Google. The next day you do not appear until page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, business owners are left confused and wondering what happened. That’s why a Website Audit Report is a must. What is a website audit?…
You’re in a new business meeting, a closing situation with a late-stage prospect, and the client is enthusiastic. “Great, I’d like to do this. Get me a proposal.” You write up your proposal, send it over and follow up by telephone. Voicemail. You leave a message and promise to follow-up the next day. Again, voicemail. You send an enthusiastic email. Nothing. Days slip by. Then…
Almost everyone who dreams of starting their own business knows they need to create a business plan. However, that’s often where many people stop. When you created your business plan, what did you do with it? You actually have the basis for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business…
In business, the results you get can be relatively proportionate to the effort you put in. So far so good, but a problem arises when people don’t do anything or do the wrong thing to try to get results. Far too often, people will play the blame game. “I tried this to get more business happening and it didn’t work and the same with that,…
I love marketing (obviously). To me, it is the most dynamic aspect of being in business. Just look at the rapid changes we have made globally in the past 45 years since the delivery of the first email in 1971. Twenty years later the world went “social” with LinkedIn and Myspace and Facebook born in 2002, 2003 and 2004 respectively, and YouTube and Twitter not…
Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But is it really about the design? Or is it more about the content? Or, at the end of the day, is it more important that your website accomplishes the goals which you need to achieve? Without taking into consideration an E-Commerce…
The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side. Over the next few years, this change can lead to employers managing a wide age range of employees from any of these five generations: Traditionalists…
They say people are known for the company they keep. Well, the reverse is also true: companies are known for the people they keep. All too often companies let the really good ones slip through their fingers. Perhaps even more troubling is that they can’t, or won’t, admit the reasons. Good, highly-motivated people are the key to running your business. You spend a lot of…
The normal staff meeting has become a colossal waste of time. No surprise, but a staff meeting is boring and even a dreaded part of the “9 to 5” world. Many consider staff meetings (or team meetings) a practical alternative to work. They feign interest and look at the gatherings as a place to jot down their grocery list or refine their drawing skills. All…
Working remotely or from home, whether this is on an ad-hoc basis or as a regular occurrence, can allow people the scope to undertake their roles to their very best advantage. People quickly learn how best to shape and adapt their hectic schedules and workload. I know that having the flexibility to work from home has benefitted my business. My best designs and creative thoughts…