You’ve spent thousands of hours bringing a new product to fruition. You’ve invested energy and significant financial resources in multiple development cycles, and you’ve worked through prototypes that almost worked, could have worked, and were almost good enough. Finally, you are ready to go with a product that you are proud of and it is time to press the button on the product launch. But…
In business meetings and networking events, sales meetings and company interactions, as in any conversation, there is a current or flow. If you can’t recognize the current in the conversation, it is difficult to follow its flow. Because not every conversation is planned or prepared, sometimes the current of the conversation will take you places that you never thought you would go. Sometimes it is…
In a world where content marketing is constantly changing, it is easy to get swept away with common myths and misconceptions regarding best practices. You need to stay on top of the truths to excel in your SEO, so it is essential to sift out the false strategies that only lead to stagnant rankings. You need to plan effectively, which means you need to be…
Social media sites can be incredibly useful. Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted. That said, they can also be destructive. The difference lies in the way you use them: If you publish an article on your own website, tweet about it, and post a…
For many businesses, the process of choosing and administering a health insurance benefits program is daunting. They often turn to benefits brokers to help them select and implement plans. Traditional benefits brokers offer assistance in choosing plans, but typically lack the technological systems and solutions that help companies operate more efficiently and save money. Ultimately, a benefits broker should make the job of the business…
Although there is no law that requires a company to have a personnel or employee handbook, it can be a wonderful tool to communicate your workplace culture, expectations and policies. You may think your business is too small or too informal, but you’ll see that having your policies in writing is a win-win for everyone. Even though employees won’t always follow the rules, they do…
Copywriting is critical for the growth of your business whether you’re at the head of a startup or leading a company that’s been around for decades. However, copywriting may be an aspect of your business that you have been ignoring. Here are three reasons to take notice and put energy into making sure your business copywriting is effectual: Copywriting can make or break communication Whenever…
Employment branding is the term commonly used to describe an organization's reputation as an employer and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. An employment brand is the market perception of what it's like to work for an organization. In other words, it's the image that your prospective, current and past employees…
Businesses are moving away from mass, “push”-based marketing and toward more personalized, one-to-one communication with consumers through the many channels and on the many devices they use. The effectiveness and ROI (return on investment) of print media and television ads are on the decline. This is a function of technology and culture, where mobile Internet access has greatly enhanced shoppers' deal-hunting abilities. Smartphones and tablets…
“I know my business and I have a website, but I don’t understand SEO.” Does that sound like you? For many small businesses it’s a big job just to keep up sales, maintain customer satisfaction, and grow year-by-year without having to consider the regular optimization of a website. Particularly for businesses that do not sell online, the small business SEO (search engine optimization) strategy that…
We all hate getting spam mail so it’s hard to admit that email advertising is effective, but study after study show that it’s a low-cost method of obtaining new customers and generating repeat clients. According to SalesForce.com, the average return on investment for every $1 devoted to an email-marketing campaign is $44.25. That’s a very revealing statistic considering that sending an email is absolutely free.…