October 18, 2024

BRM marks major renovation

Illuminated dancers were part of the fun at Thursday night’s opening of the Brandywine Museum of Art’s new courtyard entrance.

About 250 people gathered Thursday night in the Brandywine Museum of Art’s new courtyard to celebrate the supermoon and a museum milestone.

The Enchanted Courtyard by the Light of the Moon party came three years after the last bits of Hurricane Ida caused the Brandywine River to rise almost 20 feet in hours on Sept. 2, 2021.

It left the museum dealing with $30 million worth of damages, remediation and mitigation work.

The flooding pushed water into Brandywine Creek, along which the museum sits in an old grist mill, and damaged 10 buildings on the museum’s 15-plus acre campus.

Water destroyed the museum’s lowest level, which contained a lecture room, classroom, offices, public restrooms, an ADA-accessible visitor entrance and critical mechanical systems. They can no longer used as a public space.

The waters did not, however, make it to the museum’s first floor, where the galleries begin, They are known for featuring work by N.C., Andrew and Jamie Wyeth, all of who live or lived in the area.

“As prepared as we were, because we have dealt with floods before, every measure that we took wasn’t enough, because Ida was just so much higher and so much more water,” said Virginia A. Logan, executive director and CEO of the Brandywine Conservancy and Museum of Art.

She greeted her guests wearing a headband made of tree branches twinkling with lights, which looked like reindeer antlers, as did other museum workers and officials.

Patrons at the Enchanted Courtyard party not only had food, drink and live music by the Bill Handy Trio, but could visit the museum’s six galleries, including special exhibitions  “The Crafted World of Wharton Esherick” and “Up East: Andrew Wyeth in Maine.”

Admiring the crowd from the top of the museum’s half-moon entrance steps, a grinning trustee R. Thorpe Moeckel said it was very exciting to see so many people in the new courtyard enjoying it.

“So many people worked so hard on this, and it’s just turned out wonderfully,” he said. “We just couldn’t be prouder. We hope everybody enjoys it and comes out, uses it, takes it all in.”

He is particularly pleased the courtyard, lined with flat, rectangular stones and bounded by stone walls and board-formed concrete walls, is much bigger than the old one.

That will give the museum more flexibility for programs and fund-raising, he said.

The multi-million-dollar courtyard renovation required about eight months of construction.

It was designed by architect Bruce Davis of Cooper Robertson, a New York-based architectural firm, in cooperation with Tevebaugh Architecture of Wilmington.

Calling the assignment “a gem of a project,” Davis said the opportunity to reimagine the space was appealing “especially because it’s the Brandywine’s front door, and they really wanted to create a more welcoming space as people’s first impression, especially after the flooding.”

He wanted his design to reflect the character and styles people might see in the region of Chadds Ford.

The Rolling Rock Glen stone in the walls was mined at a nearby quarry, some concrete walls look like wooden boards to reflect area barns and the mill’s history, and sloped roofs meant to offer shade were designed to evoke the angle of area barn roofs.

Gone are the courtyard’s original Belgian block cobblestones and the wooden stalls surrounding the courtyard. The stones were kept and will be used to line trails and other work, but the stalls were lost, Logan said.

The new courtyard is meant to withstand any flooding, Davis said.

The space will feature integrated lighting for evening events and native plantings designed by Hallie Boyce at OLIN, a Philadelphia landscape architectural firm.

It also offers a new permanent ADA entrance ramp that will allow all guests to enter through the front doors.

The old ADA entrance had been on the destroyed ground floor.

Boyce said the plantings, which will use native plants, start as the walk begins to slope up to the courtyard. Inside, they will be against walls closest to the museum to maximize space for programs.

Some seating will be fixed, but most will be moveable for events, she said.

“This building is so important to the origin story of the institution that’s been adjacent to the river,” Boyce said. “That was something we explored early on, and the decision was to remain adjacent to Brandywine Creek, given that original design and the view of the river that really transforms people when they come here. They leave their cares behind. They leave the city behind, often their daily life, and enter this new realm at the forefront.”

Inside, the museum’s renovations include an ADA-accessible family restroom added to the first floor, near the Millstone Café, to replace a restroom on the destroyed lower level.

A new state-of-the-art multi-purpose Waterview Room on the second floor of the Museum—created out of former office spaces—features floor-to-ceiling windows overlooking the Brandywine Creek. It can hold more than 100 people at lectures, art activities and special performances.

Larger programs such as concerts, dance groups, and events such as Saturday’s “Barks & Brews” Oktoberfest are expected to take place in the courtyard.

The museum soon will tackle one of its biggest projects: flood hardening to make the lower level watertight.

That complex engineering procedure is expected to take place over the next year, but the museum will be able to remain open throughout.

“To describe that process in the simplest terms, openings on the lower level—including windows and vents—will be removed or sealed; structural reinforcement and waterproof material will be applied to the building interior; and the foundation will be anchored to resist buoyancy forces,” said Nicole Kindbeiter, director of marketing and communications for the museum.

That floor will only be used for emergency exits in the future, she said.

The hardening project will not alter the exterior appearance of the historic mill portion of the museum, she said.

“All of this work is critical in ensuring that the museum will be better prepared for future severe flooding events in the years ahead,” Kindbeiter said, “so that we can remain focused on safeguarding our renowned collection and creating the highest-possible visitor experience.”

About Betsy Price

Betsy Price is a Wilmington freelance writer who has 40 years of experience.

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The Great Pumpkin Carve 2024

The werewolf of Chadds Ford, carved by Matt Hrin.

The Great Pumpkin Carve may be the largest fundraiser for the Chadds Ford Historical Society, but for carvers and attendees, it’s fun — along with some artistry. This year’s opening night crowd was one of the largest for opening nights since the society took over the event in 1991.

Sandi Johnson, the society’s director of operations, estimated 3,500 people came through Thursday night. That’s about 1,000 more than usual, she said.

One of the ways the Chadds Ford Historical Society raises money at The Carve is with a raffle. Tickets are $1. Imagine winning A Nolan Ryan autographed baseball for $1.

As far as fundraising is concerned, The Carve is a boon for CFHS. Jennifer Terrey Manderscheid has been chairing the event for 14 years. She said the society nets a little more than $100,000.

Manderscheid said the society had to deal with a supply problem this year. HG Haskel of Hilgert Farm usually grows the pumpkins but the weather didn’t cooperate. Too much heat at one point and too much rain at another point. So, CFHS wound up getting the big gourds from a farmer in Lancaster County.

Zander Adams uses a razor blade for some detail work.

While The Great Pumpkin Carve is a fundraiser for CFHS, carvers and visitors come for the fun.

Deb Parry, of Cochranville and the Lawn and Garden manager at the Brandywine Ace Pet & Farm in Pocopson, has been taking part for more than 20 years. When asked why, her response is always the same: “It’s fun, and Halloween is my favorite holiday.”

April Margera of Pocopson Township is another long-time carver. She’s been doing it for 15 years. Her reason, too, is because it’s fun, but said that she started because “It was on my bucket list.”

Then there are the newbies, such as Zander Adams of Thornbury Township, Chester County. He attended his first Carve in 2001 at 10 years old and said to himself, “One of these days I’ll do this.”

That year, one of the carvers gave him a pumpkin seed which he planted in his parents’ lawn, and grew a 160-pound pumpkin. Earlier this year he planted another pumpkin seed and grew a 515-pound pumpkin.

While Adams doesn’t recall which carver gave him that first seed, the story could become part of the lore of The Great Pumpkin Carve.

Deb Parry works on her dragon.

It began about 50 years ago at the old Chadds Ford Inn (now Brandywine Prime), then moved to the parking lot at Hank’s Place, then to the parking lot at the Brandywine River Museum of Art, then to the Historical Society in 1991.

The finished piece for Parry and her team.

It started in the 1970s when, according to legend, Jamie Wyeth and Jimmie Lynch started carving pumpkins on the porch at the inn. Over the next few years, more carvers got involved, so many that, again as the tale goes, the pumpkins were getting in the way of the drunks. More than that, one of the carvers allegedly stepped back to look at the work and stepped into Route 1 where he was almost hit by a car.

According to the lore, that carver was Wyeth. When told of the story, Wyeth neither confirmed nor denied, but just laughed.

True or not, the story is part of the lore of The Carve and a part of Chadds Ford’s Folklore.

About Rich Schwartzman

Rich Schwartzman has been reporting on events in the greater Chadds Ford area since September 2001 when he became the founding editor of The Chadds Ford Post. In April 2009 he became managing editor of ChaddsFordLive. He is also an award-winning photographer.

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Boost Your Business: SMS marketing

Imagine you are at a show or concert. You receive a simple text message. It’s from a nearby store offering a discount on show merchandise with your ticket stub. You glance at the text, smile, and decide to redeem the discount after the show. The message was quick, personal and timely.

What Is SMS Marketing?

SMS marketing, short for Short Message Service marketing, is a direct way for businesses to reach their customers through text messages. It is all about engaging customers with promotions, reminders, and time-sensitive information.

In the world of marketing, SMS stands out because it’s simple and effective. Companies use it to share promotions, send reminders, announce new products, and even ask for feedback.

Why is SMS marketing so popular? Well, nearly everyone has a mobile phone these days, making it a universal marketing tool for businesses. Plus, it’s easy to set up and can offer a high return on investment (ROI).

Why SMS Marketing is Effective

High Open Rates

SMS messages boast an impressive 98% open rate. That’s way higher than email. Also, according to SimpleTexting, people are more likely to read a text than an email. Why? Well, because texts are short, sweet, and to the point.

Fast Response

People read new text messages almost immediately. More than half of consumers read text messages within two minutes of receiving them. It’s challenging to get that kind of instant exposure from email.

Widespread Usage

Nearly everyone owns a mobile phone, making SMS universally accessible. In fact, 96 percent of Americans own a cellphone of some kind. This means your message can reach almost anyone, anywhere, anytime.

Cost-effectiveness

SMS campaigns are less expensive than traditional forms of marketing and advertising. Yet because they’re so versatile and customizable, they have the potential to produce much higher ROI (return on investment).

Benefits of SMS Marketing

Personalized and Intimate

SMS feels more personal than emails, leading to better engagement. Imagine getting a text from your favorite store about a sale just for you.

Omnichannel Support

SMS integrates well with other marketing channels like email and social media. Think of it as the glue that holds your marketing strategy together. You can send a text to remind customers about an email they might have missed or a social media post they should check out.

High Conversion Rates

SMS campaigns often result in higher click-through and conversion rates. According to Mobile Marketing Watch, SMS campaigns can have a conversion rate of up to 45 percent.

Time-Sensitive Marketing

SMS marketing is perfect for flash sales, reminders and urgent notifications. Need to move some inventory fast? Send out a quick text about a flash sale. Want to remind customers about an upcoming appointment? A text can do that, too.

SMS marketing is a cost-effective marketing strategy that offers a high return on investment.

Challenges of SMS Marketing

Compliance with Regulations

Privacy laws are strict and businesses must ensure they have explicit consent from users before sending messages. The importance of opt-in/opt-out rules cannot be overstated. Violating these can lead to large fines and damage to your brand’s reputation.

Message Limitations

SMS messages are limited to 160 characters, which means marketers need to be concise and to the point.

Potential For High Unsubscribe Rates

If not done carefully, SMS marketing can lead to high unsubscribe rates. Users may opt out if they feel bombarded with too many messages or if the content isn’t relevant.

The Future of SMS Marketing

What does the future hold for SMS marketing? Expect it to remain a key player in mobile marketing strategies. With its high open rates and quick response times, SMS marketing will continue to be a go-to for businesses aiming to boost their conversion rates.

AI is set to revolutionize SMS marketing. Imagine receiving a text that feels like it was written just for you. AI can analyze customer data to send personalized messages, making the experience more engaging. Automation will handle the heavy lifting, sending timely messages without manual effort.

Combining SMS with email, social media or other channels creates a powerful, multi-channel marketing strategy. This approach ensures that your message reaches your audience through multiple touchpoints, increasing the chances of engagement and conversion.

In summary, SMS marketing is like that trusty tool in your marketing toolkit. It’s quick, cost-effective, and gets the job done right. Whether you’re a small business or a big corporation, texting your customers can lead to higher engagement and better sales.

Just remember, like any tool, it’s all about how you use it. Keep your messages clear, timely, and relevant, and you’ll see the benefits.

About Maria Novak Dugan

Maria L. Novak Dugan is president of Marketing Solutions & Business Development, a firm serving Pennsylvania, Delaware, and Maryland, offering creative marketing services and goal implementation for small businesses. She has more than 30 years’ experience in the Marketing & Sales Industry ... 13 of those as the sole sales representative for a Pennsylvania payroll company growing their client base by over 500%. Maria Novak Dugan is also the former Managing Director of the Delaware Chapter of eWomenNetwork. Creating, developing, and conducting this division of a national organization strengthened her knowledge of networking, event planning, fundraising, and small-business development. For more information, contact Maria at 610-405-0633 or Maria@Maria-L-Novak.com or visit www.Maria-L-Novak.com

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Road Report Oct. 21 to Oct. 25

PennDOT has announced the following weather-dependent road projects that could affect drivers in the greater Chadds Ford area from Oct. 21 to Oct. 25. Motorists are urged to allow extra time traveling through one of the construction zones. Work schedules are subject to change.

Utility replacement will cause periodic daytime lane closures on High Street between Marshall Street and Goshen Avenue in West Chester through Nov. 1.

Utility work will cause periodic daytime lane closures on Hannum, Avenue between N. Wayne and Washington streets in West Chester through Nov. 1.

Overhead utility work will continue causing daytime lane shifts on Cheyney between Mill Race Place and Concord Road, on Concord Road between Station Road and Overfield Lane, and on Valleybrook Road between Route 1 and Llewelyn Road in Concord Township through Nov. 26

Utility replacement will cause daytime lane closures on W. Market Street between New and Church streets in West Chester through Nov. 30.

Utility and road construction will cause daytime lane closures on S. High. Street between E. Miner Street and Rosedale Avenue through Dec. 31.

Utility relocation and road widening will cause daytime lane closures on Route 1 from the Kennett/Oxford Bypass to Greenwood Road through Dec. 20.

Gas main installation will cause daytime road closures on High Street between E. Union and E. Barnard streets in West Chester through Dec. 7.

Overhead utility work will cause daytime lane shifts on Conchester Highway between Bed Lane and Foulk Road in Concord Township through Nov. 26. Also affected will be Smithbridge Road between Valleybrook Road and Conchester.

A high friction surface treatment will take place during daytime hours on Concord Road between Tuscany and Station roads in Concord Township through Nov. 23. Flaggers will control traffic flow.

Roundabout construction will force a full road closure of Route 926 between Route 841 (Chatham Road. Coatesville Road) and Route 796 (Daleville Jennersville Road), in Londonderry, London Grove, and West Marlborough townships through Oct. 30. Detours will be posted.

Construction continues to replace Twin Bridges, the South Creek Road bridge over the Brandywine between Chadds Ford and Pennsbury townships. Work is expected to continue through fall 2025. South Creek Road will be closed 1,200 feet south of Bullock Road and 1.1 miles north of Cossart Road. During the closure, motorists are directed to use U.S. 1, Route 52, Center Meeting Road, and Delaware State Route 100 (Montchanin Road). Bicyclists traveling Bike Route L will be directed to use Bullock Road, Ring Road, Ridge Road, and Delaware State roadway Smithbridge Road.

About CFLive Staff

See Contributors Page https://chaddsfordlive.com/writers/

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