When was the last time you searched for your business online and analyzed what you found? Conducting an online visibility audit for your business is the first step in developing a strategy to help prospects find you. Search for your business as if you were a potential client looking to buy a product or service. Then experience the first impression others get when they click…
Did you know that in 2023, more than 50 percent of all holiday sales from Black Friday through Christmas came directly from email marketing? This statistic is a testament to the power of email marketing. As the holiday season approaches, it’s time to gear up and set yourself up for email marketing success. For online retailers and small business owners, the holiday season can be…
Imagine you are at a show or concert. You receive a simple text message. It’s from a nearby store offering a discount on show merchandise with your ticket stub. You glance at the text, smile, and decide to redeem the discount after the show. The message was quick, personal and timely. What Is SMS Marketing? SMS marketing, short for Short Message Service marketing, is a…
There are many businesses ignoring their Google Business Profile. Google is still the world’s most-visited website. The site currently holds more than 92 percent of the search engine market share. It’s the first place people go to find out information on your business. What type of message are you sending if all your info is outdated or just plain wrong? If you have a shop,…
Workplace bullying is harmful, targeted behavior that happens at work. It might be spiteful, offensive, mocking, or intimidating. It forms a pattern, and it tends to be directed at one person. Workplace bullying includes: targeted practical jokes being purposely misled about work duties continued denial of requests for time off without an appropriate or valid reason threats, humiliation, and other verbal abuse excessive performance monitoring…
Corporate values and personal values are not the same. Your business value proposition, or value prop, is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace. Almost all companies have value props and aligning your business with your values is…
Menstrual health is a crucial workplace concern. It’s time to normalize conversations about menstruation and menstrual health in the workplace to better support women. Why is this important? Barriers to Career Progression: Despite being a natural part of life, menstruation can act as a barrier to career advancement and overall well-being for many women. In a survey done by the Chartered Institute of Personnel and…
Today’s social media climate should help remind employers that they must be cognizant of the impact claims of sexual or other harassment can have on their business and reputation. To protect themselves and their businesses, employers should review their handbook and the harassment policies and procedures that they are currently enforcing. Employers should also implement a process for monitoring legislative changes, as it is likely…
The world has been talking about millennials for years. While nonprofits should continue to account for millennials, since they are the largest part of the current workforce, it’s now time to start examining Gen Z. Its members were born between 1996 and 2012 and make up an estimated 30% of the population in the United States. A Global Trends in Giving Report noted that Gen…
You’ve put in the hard work building your business from the ground up. And it’s finally starting to pay off. The only problem: now you have more work than you can handle. Growth is always a good problem to have. But it does come with its own share of challenges. If you’ve made it to this point, you have two options. The first is to…
While a podcast is a great way to bring new readers to your blog, it’s not the only reason you should start one. In addition to new followers, you connect with your audience on a more personal level. Hearing someone speak is undoubtedly more personal than reading words on a screen. With this kind of connection, you can gain your listener’s trust and get their…