Boost Your Business: Aligning business values with personal ethics

Corporate values and personal values are not the same.

Your business value proposition, or value prop, is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace.

Almost all companies have value props and aligning your business with your values is a strategic necessity.

The importance of values in business

Incorporating values into business practices is crucial in today’s economy. A business having a strong value prop and observing its values can create a strong brand identity, ensure customer loyalty, and attract and retain motivated employees.

Identifying your core values

Identifying and understanding our values, passion, and purpose takes self-discovery. It requires us to examine our beliefs and motivations to gain clarity on what truly matters to us. And that’s only the first step.

The journey to aligning your business with your values begins with a clear understanding of those values.  Typical values include integrity, innovation, sustainability, and community service. It’s vital to ensure that these values are more than words; they must represent genuine beliefs and commitments.

What can cause us, in a corporate environment, to align our beliefs and ethics with corporate ethics? How do we ensure that the corporate version of values is dominant?

Integrating values into business strategy

Integrating values into the business strategy requires a deliberate approach where every business decision should follow these ethics. This integration can be evident in different forms, such as commitment to fair labor practices and implementing environmentally friendly operations.

Building a values-based culture

Creating a company culture that symbolizes your values is essential. This involves developing a work environment where employees feel connected to the values and are motivated to act in ways that uphold them.

Communicating your values

Communication plays a critical role in aligning your business with your values. This involves stating your values in your printed and advertised value prop and then demonstrating them through your actions.

The challenges of upholding your values when leading

Lading a business with this approach is not without its challenges. There may be times when adhering to your values could impact things such as short-term profitability or employee negative feedback. Leaders must be prepared to make difficult decisions that uphold their values

About Maria Novak Dugan

Maria L. Novak Dugan is president of Marketing Solutions & Business Development, a firm serving Pennsylvania, Delaware, and Maryland, offering creative marketing services and goal implementation for small businesses. She has more than 30 years’ experience in the Marketing & Sales Industry ... 13 of those as the sole sales representative for a Pennsylvania payroll company growing their client base by over 500%. Maria Novak Dugan is also the former Managing Director of the Delaware Chapter of eWomenNetwork. Creating, developing, and conducting this division of a national organization strengthened her knowledge of networking, event planning, fundraising, and small-business development. For more information, contact Maria at 610-405-0633 or or visit

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