Power of Email Marketing
Presented by
Authorized Constant Contact Local Expert
Randi F. Penfil

Power of Email Marketing

Tuesday July 23, 2013 from 9:30 AM to 11:30 AM EDT
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Where

Bayard Taylor Memorial Library - Kennett Square
216 East State Street
Kennett Square, PA 19348

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for all types of business and organizations. Join me as I demonstrate how this low-cost, internet marketing tool helps to make connections with potential and existing customers by building long lasting relationships that will grow your business and your brand.

During this session participants will discover how communicating with customers regularly can help a business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

Some of the topics we will cover:

• Adhere to the do’s and don’ts of email marketing
• Create email campaign strategies that are effective for your business
• Build your mailing list to include people who are truly interested in your message
• Write compelling subject lines and copy
• Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)
• Develop targeted follow-up campaigns
• Successfully integrate your email and social media marketing efforts

Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.