Registration is now
open for the Longwood Graduate Program’s Annual Symposium on Friday, March 2 at
Longwood Gardens in Kennett Square. The Symposium, The Panda and the Public Garden: Reimagining Our Conservation Story,
will bring together the best of zoo and garden expertise to discover how public
gardens and other institutions can inspire their audiences to care and advocate
for conservation.
Designed
for the professional staff of public gardens, conservation-oriented
organizations, and cultural institutions, the Symposium will take place in
Longwood Gardens’ spectacular Ballroom starting at 8:00 am. Registration for
the daylong event is $75.00 for professionals, and $55.00 for full-time
students. For more information and to register online beginning January 3,
visit www.udel.edu/longwoodgrad, or
call the Longwood Graduate Program office at 302-831-2517.
Jerry Borin, former Executive Director of
Columbus Zoo, will discuss how to gain a mass media audience for conservation,
drawing on both his experience at Columbus Zoo, and of his protégé, Jack Hanna
through national television exposure.John Gwynne,Emeritus Chief Creative Officer and Vice President of the
Wildlife Conservation Society, will speak on inspiring conservation through
effective message design, based on his twenty years of creative leadership at
the Bronx Zoo, and its direct link to conservation projects and expertise in
developing nations. Dr. Alistair Griffiths, Curator (Horticultural Science) of
the Eden Project, UK, will address how to have a
conservation message as the organizing principle in the life of a garden, from
concept to realization. He will also present a case study on species
conservation from discovery to commercialization. Catherine Hubbard, Director of the ABQ Biopark, NM, will
offer a wide range of current best practices for communicating with the public
in zoos, aquariums, and gardens, with practical applications for organizations
of varying sizes and missions.Kathy Wagner, consultant and former Vice President for Conservation and
Education at the Philadelphia Zoo, will stimulate thinking about message
relevance and effective evaluation techniques for measuring impact.
New –
Storytelling Session
This year’s event includes a special
session featuring two speakers who will share their insights on the impact of
storytelling and environmental psychology in communication for conservation. Sally
O'Byrne, teacher and naturalist at the Delaware Nature Society, will share the
practical art of storytelling. Andrew Losowsky, books editor at the Huffington
Post, will address the nature and mechanics of a good story.
About
the Longwood Graduate Program
The Longwood
Graduate Program in Public Horticulture, a partnership between Longwood Gardens
and the University of Delaware, prepares students for leadership roles in the
field of public horticulture. The two-year, thesis-based fellowship program
emphasizes experiential learning through project management, academic
coursework, leadership opportunities, travel, and interactions with public
horticulture professionals. Since its inception in 1967, graduates have served
in upper management and directorial positions around the country. For more
information, call 302-831-2517 or visit www.udel.edu/longwoodgrad.
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