Healthcare is rapidly changing. This is especially true for post-acute providers like Genesis. New healthcare regulations are restructuring the way hospitals and post-acute providers are working together and Genesis is evolving to meet these changes with innovative programs and collaborations that benefit patients. To better reflect how Genesis is evolving in this new environment, the Company has refreshed its brand.
“It’s much more than a color change or new logo,” states Chief Executive Officer,
George V. Hager, Jr. “The new Genesis brand is about our dedication to keeping our patients vital and full of life as much as possible no matter what their clinical condition. Our new look reflects our brand of Vitality. As such, our new logo symbolizes a movement forward and upward for the better.”
As Genesis transitions toward this new brand, there will be all kinds of refreshed changes throughout the company. On the surface, there will be new colors and other day-to-day touches. But there will also be new advertising and marketing materials throughout the company and plans to incorporate vitality throughout all programs and practices.
Genesis has experienced rapid growth over the last several years, more than doubling the size of the Company. Genesis is no longer a collection of skilled nursing facilities but a single entity that can utilize expertise and resources from across the country to provide the best care possible. With vitality and other important operational initiatives, Genesis is making a national leadership commitment to change the culture and stigma associated with skilled nursing facilities. It unites all of Genesis’ properties including recent acquisitions into a single brand therefore giving customers greater reasons to choose Genesis.
Genesis HealthCare is dedicated to improving the lives we touch through the delivery of high-quality healthcare and everyday compassion.
Genesis HealthCare (NYSE: GEN) is a holding company with subsidiaries that, on a combined basis, comprise one of the nation’s largest post-acute care providers with more than 500 skilled nursing centers and assisted/senior living communities in 34 states nationwide. Genesis subsidiaries also supply rehabilitation and respiratory therapy to more than 1,700 healthcare providers in 45 states, the District of Columbia and China. References made in this release to “Genesis,” “the Company,” “we,” “us” and “our” refer to Genesis HealthCare and each of its wholly-owned companies. Visit our website at www.genesishcc.com.
