Business

Boost Your Business: Myths/facts on content marketing

In a world where content marketing is constantly changing, it is easy to get swept away with common myths and misconceptions regarding best practices. You need to stay on top of the truths to excel in your SEO, so it is essential to sift out the false strategies that only lead to stagnant rankings. You need to plan effectively, which means you need to be able to ...

 
 

Wawa re-opens with beer for sale

The Wawa store on Route 202 at Naaman’s Creek Road has re-opened after renovations, and it re-opened with a full "beer cave." The store was closed for the past months for remodeling, which included re-designed food and checkout counters, updated restrooms and the installation of the large beer cooler and seating area. It’s the first Wawa in Pennsylvania to sell beer ...

 

The Human Resource: The impact of drug testing

Small businesses rarely establish extensive pre-employment or random drug testing practices in the earliest stages of growth Starting with the very first hire, whether strategically planned or reactive to a surge in demand of your business products or services, the hiring process is perceived as a necessary evil to obtain the human capital to perform the work ...

 

Boost Your Business: Email v social media

Social media sites can be incredibly useful. Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted. That said, they can also be destructive. The difference lies in the way you use them: If you publish an article on your own website, ...

 

SCCCC appoints five new board members

The Southern Chester County Chamber of Commerce announced the appointment of five new members to its Board of Directors. They include Heather Connolly of Operation Warm, Tony Scheivert of New Garden Township, Donald G. Sellers of Edward Jones Investments, Andrew Smith of the YMCA of Greater Brandywine, and James Turner of Chester Water Authority. The appointments are ...

 

Pine Street wins ‘Best of Houzz’ awards

Houzz Inc., the leading platform for home renovation and design, today announced the community’s picks for Best Of Houzz 2017, a homeowner-to-homeowner guide to the top remodeling professionals on Houzz. West Chester remodeling firm Pine Street Carpenters and The Kitchen Studio at Pine Street picked up Best Of Houzz 2017 awards for both design and customer service. ...

 

The Human Resource: Infrastructure and risk management

Entrepreneurs are driven by their ability to leverage the plethora of skills and expertise they possess into revenue generating activities that evolve into functional business organizations over time. The focus, to achieve success in the entrepreneur’s mind, must be placed on the development and delivery of products and services effectively and efficiently to ...

 

Fitness club changes hands

There are changes in the Springwater Plaza on Route 202 in Chadds Ford. The old Slim & Fit studio is now under new ownership and a new name, Beauty and the Beast Fitness Mode. The idea is to look like a beauty, but work out like a beast, according to a press release. Carol Elizabeth Malin used to work with computers.  Now, the former information technology ...

 

New website for CFBA

The Chadds Ford Business Association has a newly updated website that group President Esmé Frangiosa said is more user friendly and works well for members and nonmembers alike. The web address for the site remains www.chaddsford.org. Frank Rupp, of Frank Rupp Design, in Media, did the update. He started six months ago, he said, so member businesses could be more ...

 

The Human Resource: Intent versus impact

There is an adage: “Say what you mean, don’t mean what you say.” Like the challenge of communication in our personal lives, workplace interaction between supervisor and manager, or peer to peer, requires practice and reflection to ensure that your message is received and understood. Even more complicated than effective messaging is the clarity in a message’s intent ...

 

Boost Your Business: Bye-bye benefits broker

For many businesses, the process of choosing and administering a health insurance benefits program is daunting. They often turn to benefits brokers to help them select and implement plans. Traditional benefits brokers offer assistance in choosing plans, but typically lack the technological systems and solutions that help companies operate more efficiently and save ...