Business

The Human Resource: Data collection, analysis, transparency, action

Well-designed survey questions and scales will help you quickly and effectively determine which categories or functions of the workplace fall short in meeting the expectations of the workforce. You will need to establish a baseline either by using the first survey conducted at a point in time or by setting a goal of X percent satisfaction. For example, you could ...

 
 

4 Online marketing tips

Online marketing can be a powerful tool, but many use it incorrectly.  These 4 tips will give you a good start when posting and increasing your presence on social media.

 

Boost Your Business: Lessons from driveway spammers

Every spring they appear like leaves in the fall. Unwanted, they sit at the end of the driveway in the muddy-muck left from winter. Landscapers, contractors, handymen, and asphalt companies have all latched on to a marketing technique that bears some discussion. Here’s how it works: Print up a cheap flyer on yellow or green paper, grab some gravel or a single rock, ...

 

The Human Resource: Engagement, realistic expectations

Engagement and morale are on the decline and as a leader, you are wondering what is wrong with your employees. You may even decide to embark on an engagement survey so that you can learn what is wrong with the workforce. Let me stop you right there and remind you that culture and morale start with the leaders of the organization and the behaviors and actions ...

 

CFBA hears about marketing shift

Members of the Chadds Ford Business Association learned  about digital marketing from Dave Kelleher, owner of David Dodge on Route 202. Kelleher hosted the group’s April 5 meeting and gave a talk on how his car sales skyrocketed after he toned down both rhetoric and the amount of money he spent on advertising. The first thing he did, Kelleher said, was to drop the ...

 

The Chadds Ford Tavern returns

For those eagerly awaiting the return of the Chadds Ford Tavern, the wait is almost over. Owner Phil Ferro and his general manager Jay Schecter said the tavern will officially reopen Friday, April 6. Ferro has been working for months getting the tavern ready. There’s new furniture and an upgraded beer and wine list, but the flavor of Chadds Ford will be maintained. ...

 

SCORE Workshops for April

The Chester Delaware County Chapter of Score is offering the following workshops through April. Click on the links for more information. Employee Benefits - Attract And Retain Quality Employees Wednesday, April 3, from 6:30 to 8:30 p.m. The purpose of this seminar is to clearly define many of the employee benefits options a business can offer and discuss some of the ...

 

The Human Resource: Unlimited PTO & RTW practices

There seems to be an endless list of employment practice decisions to make to meet the needs of your organization. This includes considerations for attracting and hiring talent, retention, and a comprehensive benefits program that supports a healthy life-work balance. Leave policies serve several purposes, including improved morale, productivity, and cost savings. ...

 

Boost Your Business: Referral mistakes

Referrals are said to be the best prospecting tool in any salesperson’s toolbox. According to sales legend, referrals are the key to becoming a top producer. Virtually within 30 minutes of entering the sales field, most salespeople are told that if they want to succeed, they must get referrals from their customers, clients, and other contacts. Yet, the truth of the ...

 

Crescent Moon Clothing now open

Crescent Moon Clothing is a new shop in Olde Ridge Village featuring, what owner Gretchen Hulse calls, “wearable art.” Hulse has been designing and selling her “comfy casual” creations for 24 years. The blouses, skirts and sweaters are dyed and decorated with different surface design techniques, she said. “There’s something for all ages and body types.” She’s been ...

 

Elements of communication

Why are text and email not as effective as a face-to-face meeting?  The elements of communication.  Check out this video.