April 5, 2018

CFBA hears about marketing shift

Dave Kelleher addresses members of the Chadds Ford Business Association during their April 5 meeting at David Dodge.

Members of the Chadds Ford Business Association learned  about digital marketing from Dave Kelleher, owner of David Dodge on Route 202. Kelleher hosted the group’s April 5 meeting and gave a talk on how his car sales skyrocketed after he toned down both rhetoric and the amount of money he spent on advertising.

The first thing he did, Kelleher said, was to drop the typical car salesman hype, being loud about selection and price. The ads became focused on what the potential buyer wants and became more effective. Then, he toned them down again and sales continued to increase. Instead of pushing cars, he pushed his brand.

However, the big increase in sales came when he decided to cut down on his marketing budget. He said he dropped his marketing budget. Kelleher cut radio advertising, cable TV, print and billboard ads, but began focusing on broadcast TV and having his spots run on YouTube. He said videos push businesses to the top of the Google search results. Below is one of his YouTube videos.

“I jumped ahead of other dealers by selling more and spending less without charging my customers more. I just got more customers,” he said.

He said he’s sold more cars in the last 12 months than any other dealer in the area while lowering his prices.

The key to the change was having his message on YouTube. He said he no longer looks for customers. He looks for views — how many people view his spots on YouTube. His spot views there are approaching 200,000.

What he likes is that he is only charged if a viewer watches all 30 seconds of his spot, but he’s not charged if that viewer watches for 29 seconds, he said.

The Internet has helped change how people shop, especially for cars. Kelleher said people make fewer in-person visits to dealers. They used to make five visits before settling on a car and price, but now that’s one to two visits. That’s because 95 percent of car buyers first search on the web and know what they want before walking into a dealer.

He used to close 30 percent of visitors. Now that’s 43 percent.

Kelleher acknowledged that his current model is geared for his business but said it can be modified to fit others. He’s also willing to help other business people work on their marketing strategies and put them in contact with others who can help.

CFBA Vice President Joe Lafferty summarized Kelleher’s remarks by saying people should know their brand and love what they do.

 

About Rich Schwartzman

Rich Schwartzman has been reporting on events in the greater Chadds Ford area since September 2001 when he became the founding editor of The Chadds Ford Post. In April 2009 he became managing editor of ChaddsFordLive. He is also an award-winning photographer.

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Here’s looking at you, kid

Here’s looking at you, kid

Brandywine in Black returns for the fifth year on Saturday, April 14 from 5 to 10 p.m. Sparks of gold will pulsate throughout the room as this year’s chosen accent color. Organizers have “rounded up the usual suspects” for the “Casablanca” themed evening and are looking forward to the “beginning of beautiful friendships.” Adding to the fun and excitement of Brandywine in Black, the gala’s location is a secret and will be revealed to party goers on the evening of Thursday, April 12.

Last year the event was at the Delaware Museum of Natural History. This venue is supposed to be larger. Where can it be?

Brandywine in Black is like no other black-tie dinner you have ever seen. It is a B-Y-O-Everything, which pumps incredible energy into the room. Guests bring their own food, drink, tableware and centerpieces. Competition for the best table décor is fierce but friendly and organically serves as part of the evening’s entertainment. The Silent Auction has expanded this year with new items and exciting bidding. There will be a DJ playing your favorite tunes. You may be tempted to ask him to, “Play it again, Sam,” but please don’t.

Instead of sitting stiff and bored at your assigned table looking at identically dressed tables to your left and right, each table at Brandywine in Black is unique, the decorations limited only by the imagination. Guests are sure to stroll table to table to marvel at the creativity that is sure to be unleashed in response to the year’s compelling theme. Perhaps we will see a trench coat, fedora or fez as “décor” extends to people as well. Mingling to see the table decorations is the best icebreaker ever and quickly transforms the room into a relaxed, fun party. Shoes that reflect the chosen theme or color are another Brandywine in Black tradition, and women, as well as men, will vie for best prize in that category as well.

Brandywine in Black is the brainchild of Vince Moro of Chadds Ford, who was frustrated when he could not get a ticket to Philadelphia’s Diner en Blanc several years ago and decided to mount his own “diner” here in the Chadds Ford area. The accent color gold commemorates five years of giving back to the community and raising money for a good cause. In recent years, the “good cause” has been Neighbors for Crebilly, LLC. Monies raised from Brandywine in Black will help with the legal expenses to save the historic 322-acre Crebilly Farm from development.

Reserve a table for you and your friends or join the community table and make new friends. Think about it—if you miss Brandywine in Black, you’ll regret it—maybe not today, maybe not tomorrow, but soon and for the rest of your life.

Don’t delay. Order your tickets ($30 – 40) now. To purchase tickets, click here.

About CFLive Staff

See Contributors Page https://chaddsfordlive.com/writers/

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Mixed Media: First Friday offerings

Bob's Bait & Tackle by Richard Chandler Hoff at the Station Gallery

For whatever reason, maybe because weather owes us one, it appears we will have a warm day on Friday. So get yourself up and out to the First Friday offerings! I’ll start in my own Kennett Square.

White Microcosm by Alan Soffer at the Blue Streak Gallery

Mala Galleria’s show, “Petals & Leaves.” brings together Sarah Yeoman, Doris Davis-Glackin, Frank DePietro, Monique Sarkessian, Jack Giangiulio, Madeleine Kelly, Katie Winters and Susan B. Meyers. Mala has been specializing in these group exhibitions since Corien Siepelinga took over in January. The common theme, florals, is treated differently by each artist. Doris Davis-Glackin, who exhibits locally and has participated in numerous national exhibitions, focuses on the translucent nature of watercolor to bring a brightness and levity to her florals, while focusing compositionally, on design. Her paintings have a stillness to them, a calmness that is anchored in the unwavering lines, and sharp contrast.

Frank DePietro’s paintings, almost photo-realistic in style, tend to focus on a singular subject. “My work is inspired by close observations of the natural world and encounters with still moments that give us pause,” says DePietro in his biography. This rings true in Waterlilies piece, as well as his Lotus Paintings which remind me of Ellsworth Kelly’s plant paintings, as the subject in the foreground takes up the focus of the entire composition. These plants could be a silhouette and still create the same effect, as the relationship between the foreground and background is one of positive vs. negative space. Take a closer look at this exhibition, and enjoy some mingling at the reception on Friday, April 6th from 6 to 9 p.m. The exhibition runs through April 28th.

Falling a little shy of First Friday, Gallery 222 debuts it’s exhibition, “Subtle Grandeur,” and hosts their reception on Thursday, April 5th from 5:30 to 8:30 p.m. This exhibition features the work of Robert Bohné, Jan Wier, and Gretchen Fuss. Join them and enjoy a glass of wine! Show runs through April 28th.

Tulips and Oranges by Rosemary Castiglioni at the Station Gallery

Blue Streak Gallery hosts Alan Soffer’s solo exhibition “Phantasmagoria”. The reception will be held Friday, April 6th from 5 -\to 8 p.m. Of this current exhibition, Soffer writes, “Phantasmagoria is an unconscious group of paintings and drawings which speak to mortality, illuminating subjects such as reincarnation, life after death, and other life cycle mythologies.. Every culture, every religion, every person will perceive this process in their own way.” His colorful, abstract paintings, often include unexpected curves and drips creating a sensual composition. This exhibition will be a good one to add to the mix, as it adds to the diversity of this First Friday, which is very floral, and natural in theme.

The Delaware Contemporary is hosting a few openings this Friday. First, the opening reception for The Figure: The Indicative and the Allusive, will be held from 5

to 9 p.m. in concert with the Wilmington Art Loop. Our own Katee Boyle of Scarlet Forge will be showcasing some of her work. Stick around for a panel discussion with the artists from 6 to 7 p.m. Delaware Contemporary will also debut their exhibition, Guardians and Makers of The Image from 6 to 9 p.m. This show runs through June 29th.

Station Gallery will also host the opening of their group show featuring Rosemary Castiglioni, Jim Gears, and Richard Chandler Hoff. Pop by for the reception from 6 to 9 p.m. on Friday. Thanks for tuning in! Until next week!

 

 

 

 

About Caroline Roosevelt

Caroline​ ​Roosevelt​ ​is​ ​a​ ​writer​ ​and​ ​artist​ ​based​ ​in​ ​Kennett​ ​Square,​ ​PA.​ ​She​ ​received​ ​her​ ​B.A.​ ​in Art​ ​History​ ​from​ ​Connecticut​ ​College​ ​and​ ​a​ ​Post​ ​Baccalaureate​ ​certificate​ ​from​ ​Pennsylvania Academy​ ​of​ ​Fine​ ​Arts.​ ​She​ ​has​ ​previously​ ​written​ ​art​ ​coverage​ ​in​ ​Seattle,​ ​WA​ ​and​ ​Philadelphia, PA.​ ​She​ ​currently​ ​co-hosts​ ​Art​ ​Watch​ ​radio​ ​on​ ​1520​ ​WCHE.

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Light agenda for Chadds Ford BoS

Chadds Ford Township is teaming with Concord in its examination of pedestrian access and connectivity around the intersection of Routes 1 and 202. Supervisors Wednesday night voted to support Concord’s application for a grant to study gaps in sidewalks

Township engineer Mike Schneider said the scope of the project is good and will look for areas that need to be connected. Concord Township voted to pursue the Transportation and Community Development Initiative grant during its meeting Tuesday night.

One action supervisors tabled Wednesday was action on a resolution calling for an end to gerrymandering in Pennsylvania.

During the board’s work session the last Wednesday in March, resident Dave Epstein presented the board with a request to support efforts to pass legislation that would lead to a change in the state Constitution on how U.S. congressional districts are drawn in Pennsylvania.

Supervisors decided to wait until the regular April meeting before voting. However, the board amended the resolution Epstein proposed and, under the advice of solicitor Mike Maddren, decided to move a vote on that until the April 25 work session. Board Chairman Frank Murphy said tabling the vote would give residents time to read and understand the revisions before commenting.

Other business

• The board did approve two special event permits. One permit is for the Chadds Ford Historical Society to hold a music festival on Saturday, May 19, and the other was for Brandywine View Antiques to hold a barn market this Saturday.

• Township Manager Matt DiFilippo announced the final purchase price for Painters Folly, with settlement costs, was $639,240. He also said the township spent an additional $25,000 for paintings and furnishings at the property.

• DiFilippo also said PennDOT will pave Harvey, Ring and Ridge roads this spring.

About Rich Schwartzman

Rich Schwartzman has been reporting on events in the greater Chadds Ford area since September 2001 when he became the founding editor of The Chadds Ford Post. In April 2009 he became managing editor of ChaddsFordLive. He is also an award-winning photographer.

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Blogging Along the Brandywine: She Sells She Sheds

I recently had one of those frightening moments when I realized that once again, I’m way behind the cutting edge of trending. It’s been happening more and more.

You see, I was quietly watching a new commercial on TV and here’s this lady in a luxuriously comfy setting in a gorgeous kimono style robe eating a Fiber One Brownie Bite and talking about how she can indulge herself in her “She Shed.”

That’s so funny. I thought I heard her say something like She Shed.

A few days later I saw the commercial again and there it was, clear as day, “She Shed.”

Sally’s She Shed (or Norman bates House).

I grabbed my smartphone and googled the term.

Sure enough, it’s the counterpart to the Man Cave.

It seems the idea started to spread on Pinterest around 2015. The Today Show followed with a report about a lady who lived in upstate New York who had created a She Shed in her backyard with, sofa, books and a loft with a bed, to escape the pressure and stress of work, as well as to get space from her husband.

Her private abode was about the size of a garden shed built in the style of a mini Victorian mansion, complete with window boxes, front porch, and multiple yards of white ruffled fluff inside.

Even Houzz has a She Shed Hall of Fame. Go to www.houzz.com/ideabooks/47242579/list/11-nominees-for-the-she-shed-hall-of-fame

Intrigued? You can renovate your garden shed or start from scratch. A basic home-like garden shed at Lowes starts around $2,900, while fancier models go for about $6,500 – $9,915. (Just how much space do you really need away from your husband?) And this doesn’t include the multiple fluffy, frilly pillows, curtains and cushy daybed you positively need for your She Shed.

So, I decided to run out to our backyard and check out our garden shed. It was built by the first owner of our house many years ago. Several neighbors have told us he’d go out after dark to the houses still being built and, well, shall we say helped the builders get rid of their excess building materials and voila, a rustic 10-foot by 11-foot garden shed complete with a wide front door, two windows and a shingled roof. The rafter work under the roof is kind of funky, but it works.

I pried the door open and was at once met with the musty smell of dirt and mouse droppings in the corners. There were half a dozen over-size flower pots; 150 feet of old hose; two galvanized wash buckets which had acquired a fine patina; a gasoline container; a garden cart; a lawn mower that surely hasn’t been started up in 10 years and a pile of shingles. The rafters and shelves were tastefully adorned with multiple cobwebs. There’s at least one groundhog that lives under the raised foundation and heavens knows what else. Our old cat knows it too and likes to hang out on the sagging ramp going up to the old front door.

It didn’t take me long to realize this was more like the Bates house from “Psycho,” than a She Shed.

Then I started to think of the back guestroom in our house with its colonial four-poster bed; a romantic crocheted canopy cover; a country quilt in my favorite colors of Williamsburg blue and cream; a double-wide window-view out onto our old trees and a collection of books on spirituality. All it needs now is a small flat screen TV.

I think I just saved myself $10,000.

About Sally Denk Hoey

Sally Denk Hoey, is a Gemini - one part music and one part history. She holds a masters degree cum laude from the School of Music at West Chester University. She taught 14 years in both public and private school. Her CD "Bard of the Brandywine" was critically received during her almost 30 years as a folk singer. She currently cantors masses at St Agnes Church in West Chester where she also performs with the select Motet Choir. A recognized historian, Sally serves as a judge-captain for the south-east Pennsylvania regionals of the National History Day Competition. She has served as president of the Brandywine Battlefield Park Associates as well as the Sanderson Museum in Chadds Ford where she now curates the violin collection. Sally re-enacted with the 43rd Regiment of Foot and the 2nd Pennsylvania Regiment for 19 years where she interpreted the role of a campfollower at encampments in Valley Forge, Williamsburg, Va., Monmouth, N.J. and Lexington and Concord, Mass. Sally is married to her college classmate, Thomas Hoey, otherwise known as "Mr. Sousa.”

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Adopt-a-Pet April 5

Adopt-a-Pet April 5

The following animals are ready to be adopted from the Brandywine Valley SPCA in West Chester.

Bubbles

Bubbles

Bubbles is a 3-year old cutie who may have fallen on some hard times, but his sweet, gentle demeanor still shines through. Found as a stray, Bubbles wants nothing more than a place to call home and a human to snuggle up with. Bubbles is open to living with other dogs and children, making him the perfect addition to any family. Bubbles can be adopted for a fee you name through Sunday, April 8.

White Paws

White Paws

White Paws really does have the cutest little feet. She’s a sweet, good-natured girl who enjoys being petted. She also likes the company of others. White Paws is FIV+, so she can live a long healthy life with proper monitoring and routine vet care. This 9-year old sweetie can be adopted for a fee you name through Sunday, April 8.

For more information, go to www.bvspca.org or phone 610-692-6113.

About CFLive Staff

See Contributors Page https://chaddsfordlive.com/writers/

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Around Town April 5

Kuerner Farm Photography Day is Friday, April 13.

• There is a drug collection event at Westminster Presbyterian Church this Saturday, April 7 from 10 a.m. and 2 p.m. Drive by and drop off all unwanted or expired medication. Intravenous solutions and injectables will not be accepted. The event is hosted in conjunction with the Chester County Department of Drug and Alcohol Services and Westtown-East Goshen Regional Police in support of the Eagle Scout project of Joe Fariello.

• Friday, April 13, is Kuerner Farm Photography Day. For $15 for members, $20 for non-members, visitors can access Kuerner Farm, a National Historic Landmark, where Andrew Wyeth found intriguing subjects for hundreds of tempera paintings, watercolors, and drawings for more than 70 years. Photographers are invited to explore the property and may gain insight into Wyeth’s creative process on an optional guided tour. Participants will meet at the Brandywine River Museum of Art parking lot at 3:15 p.m. before driving their own vehicles to the farm. Water and bathrooms are available at the site. Participants are responsible for providing all equipment and materials. Spaces are limited; register online or by calling 610-388-8326. For more information, contact Laura Westmoreland at 610-388-8120 or email LWestmoreland@brandywine.org.

The Radnor Hunt Races are Saturday, May 19, in Malvern.

• The springtime tradition of steeplechases, tailgating and tent parties returns with the 88th Radnor Hunt Races on Saturday, May 19, in Malvern. As one of the nation’s top three steeplechases in the spring, the Radnor Hunt Races draw the best thoroughbred horses, riders and trainers across the country, along with nearly 25,000 spectators enjoying a day in the countryside. Tickets are now on sale to the public, with the proceeds benefiting the open space and clean water programs of the Brandywine Conservancy. BNY Mellon Wealth Management—which has been the lead sponsor for over 30 years—returns as the presenting sponsor of the races. Gates open at 10 a.m. There are six jump races throughout the day —starting at 1:30 p.m. — with about a half an hour between each race. Admission is sold in advance only, through May 11. Admission starts at $100 per car (includes entry for all people in the vehicle). For details, visit www.radnorhuntraces.org or call 610.388.8383.

Sheriff’s Community Golf Classic is Monday, May 14

• The Chester County Sheriff’s Office will hold its 25th annual Sheriff’s Community Golf Classic on Monday, May 14 and the public is invited to get into the swing of this popular event. The tournament will take place at the Downingtown Country Club golf course from 11 a.m. to 9 p.m. Proceeds from the event have helped to fund a variety of community programs. Over the years, those programs have included D.A.R.E., Kids Safe, Deputy Phil, Bullying Hurts, Eddie Eagle Gun Safety, Safe Kids Car Seat program and the TRIAD program, which was created to protect senior citizens. This year’s tournament currently has several openings. The cost, which includes lunch and a dinner buffet, is $650 for a foursome or $175 for an individual. Those who don’t golf can support the event by just attending the dinner, a steak and lobster buffet available for $75 per person. For more information or to register, contact Kathy Brady Shea at kbradyshea@chesco.org or 610-344-6860.

 

• The Unionville-Chadds Ford Education Association is hosting a shredding event 9 a.m. to 12:30 p.m., Saturday, May 12 at CF Patton Middle School.

 

About CFLive Staff

See Contributors Page https://chaddsfordlive.com/writers/

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