CFBA hears about marketing shift
Members of the Chadds Ford Business Association learned about digital marketing from Dave Kelleher, owner of David Dodge on Route 202. Kelleher hosted the group’s April 5 meeting and gave a talk on how his car sales skyrocketed after he toned down both rhetoric and the amount of money he spent on advertising. The first thing he did, Kelleher said, was to drop the typical…