January 12, 2011 - ChaddsFordLive.com

The Doctor is In: Make 2011 a Year of Positive Change

If you have
resolved to make this the year that you lose those extra pounds, quit smoking, or
make other changes in lifestyle to improve your health, congratulations! Whatever
your healthy-living goals, you will be more likely to succeed in your efforts
if you start with small changes, one step at a time, instead of trying to take
on too many goals at once.

Reach a Healthy Weight

For many people, a
top priority at this time of year is losing weight. Maintaining a healthy
weight can reduce your risk for heart disease, high blood pressure, high
cholesterol, type 2 diabetes, some kinds of cancer, and other chronic diseases.
Whether you wish to lose a large amount of weight, or simply a few unwanted pounds,
losing weight requires dedication and discipline.

To keep your
weight-loss plans on track, try eating smaller portions, being more physically active,
keeping a food journal, and cutting back on dietary fat, sugar and other sources
of empty calories. When planning meals, choose from each of the food groups and
eat plenty of fruits and vegetables, especially those in different color
categories. The American Dietetic Association recommends two to three servings
of fruits and three to five servings of vegetables each day.

Get a Move On

Everyone can
benefit from an increase in physical activity levels. For most adults, current
clinical guidelines recommend at least two hours and 30 minutes of
moderate-intensity cardiovascular exercise (such as brisk walking or jogging)
each week.

Try to incorporate
more activity into your daily routine. For example, take the stairs instead of
the elevator whenever possible. Park your car farther from the entrance to work
or a store. To keep yourself motivated, exercise with a friend or your spouse,
and vary your routine from time to time.

Set Your Quit Date

If you are ready
to quit smoking, you don’t have to do it “cold turkey.” Talk to your doctor
about nicotine-replacement therapy and tobacco-cessation programs in your area.
In addition, the Pennsylvania Department of Health has a free Quit Line,
1-800-QUIT-NOW (1-800-784-8669), as well as an online support program,Determined to Quit. The American Lung Association’sFreedom
From Smoking® Online program is another helpful resource.

Get Your Screenings

Seeing your primary
care provider for regular wellness exams and routine health screening can help
you identify early warning signs for chronic disease, such as elevated
cholesterol, blood sugar, or blood pressure; weight issues; as well as screen
for cancer or risky lifestyle choices such as tobacco use and sun exposure.

* Joshua
Feinberg, D.O., is a family medicine physician in practice at the Crozer Health
Pavilion, 145 Brinton Lake Road, Suite 201, Glen Mills, PA
19342, 610-459-1619.

About Crozer Keystone Staff

Crozer-Keystone Health System’s physicians, specialists and advanced practitioners are committed to improving the health of our community through patient-centered, quality care across a full continuum of health services. Crozer Brinton Lake is Crozer-Keystone’s comprehensive outpatient care facility in western Delaware County, offering primary care, specialty services, outpatient surgery and advanced cancer treatment. Contact us: 300 Evergreen Drive, Glen Mills, PA 19342 http://www.crozerkeystone.org/Brinton-Lake 1-855-254-7425

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Joan Zimmerman “Toni” Brinton of Kennett Square

Obituaries

Joan (Toni) Zimmerman Brinton of
Kennett Square Joan (Toni) Zimmerman Brinton,83, died Sunday, Jan. 9, 2011.Her
birthplace was Philadelphia. She grew up in Ardmore and Wynnewood.

She learned from her parents, L.
Wilbur and Mary L. Zimmerman, the basic values of life. She had a wonderful
marriage of 62 years with Edward S. Brinton.

She was a graduate of Westtown
Friends School and graduated Cum Laude with honors from Bryn Mawr College in
politics and economics in 1948. She was active in Democratic Party politics in
North Carolina where she was a founding member of the Lenoir County Democratic
Women’s Club. She chaired a committee to elect Richardson Pryor governor of
North Carolina. She was a founding member of the first integrated League of
Women Voters south of the Mason Dixon line. While living in Nashville,
Tennessee in the early 1960s, she was active in integrating lunch counters with
her 4-year old son Christopher.

She courageously fought the effects
of pancreatic for four years. When Toni returned to the Philadelphia area, she
became active in horticulture and Quaker activities. She earned a Horticulture
Certificate from Longwood Gardens in the 1970s. A member of the West Chester
Garden Club and the Herb Society of America, Toni served on the Board of the
Tyler Arboretum and the John Bartram Association, where she also served as
president of the Board for six years.

She continued to contribute to the
advancement of the John Bartram Association as an Emeritus Director for over 14
years, selflessly giving her time, service, and financial contributions. As
Chair of Passing, and then Horticulture for the Philadelphia Flower Show, she
was a member of the Pennsylvania Horticulture Society’s Council for six years
and chair of the Library Committee. She was a member of the Philadelphia
Committee Garden Club of America since 1975, twice chairing their annual
meetings. She was a recipient of their Distinguished Service Award (1987), the
Zone V GCA award for Horticultural Excellence (1982), Civic Improvement award
(2000), and the Medal of Merit (2007). Toni called herself “a down and
dirty gardener,” raising many native and exotic trees, shrubs, and
perennials from seed obtained from the Royal Horticultural Society in England,
from the Rock Garden Society and the Hardy Plant Society. With her husband, she
gardened on a shady, south facing hillside in Chadds Ford, where their garden
was a destination for visits for numerous garden clubs and horticultural
organizations.

When she and her husband moved to
Crosslands community, she co-chaired the Horticulture Therapy Committee. Toni
was an active Quaker, believing in the testimonies of the Religious Society of
Friends, particularly that deadly violence and war are never the answer to the
resolution of conflict. She was a moving force in establishing the Peace Center
and Peace Garden at Birmingham Friends Meeting. She created a trail of
horticultural splendor wherever she lived.

Toni is survived by her brother, Dr.
Milton Zimmerman, her beloved husband, Edward S. Brinton, daughter Mary Gail
Bryan, sons Garry and Christopher, granddaughters, Kate Bryan, Joanna, Cara, and
Talia Brinton, and Olivia Brinton, grandsons Edward Bryan, and William Tucker
Bryan. Relatives and friends are invited to her Memorial Service, 1 p.m.,
Saturday, Jan. 22, at Birmingham Friends Meeting, 1245 S. Birmingham Rd., West
Chester. Interment will be private. Memorial donations may be sent to The John
Bartram Association, 54th St. & Lindbergh Blvd., Philadelphia, PA 19143, or
to Birmingham Friends Meeting, 1245 Birmingham Road, West Chester, PA 19382.

Arrangements by DellaVecchia, Reilly,
Smith & Boyd Funeral Home Inc., West Chester 610-696-1181, www.DellaFH.com.

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Social media is ‘public relations on steroids’

Business

Lorraine1 — Social media is ‘public relations on steroids’

For Lorraine Renalli, using
social media sites such as Facebook is crucial for small businesses. She calls
using such sites as “public relations on steroids.”

Renalli, an author, public
relations specialist and former broadcaster, said the first thing businesses
cut during tough economic times is their marketing, but it should be the last
thing they cut. Yet, Facebook and other social media Web sites are essential
for guerilla marketing because business and nonprofit organizations don’t need
a big budget. They only need time, energy and creativity.

“It’s marketing on a
shoestring,” she said, and it connects with people who buy. “Using social media
is not just a tool for teenagers,” she said. “The largest growing demographic
on Facebook is women 55 and older…Successful businesses use social media like
Dale Carnegie.”

Renalli explained that Carnegie
preached listening. Social media Web sites provide an enormous amount of
feedback for businesses, helping them to better understand the wants and needs
of their customers.

She likened social media to
expanded word of mouth praise with people trusting peer recommendations more
than advertising. Seventy-eight percent of people trust word of mouth from
friends, while only 14 percent trust advertising, she said.

Renalli used the launch of her
book “Gravy Wars” as an example of the benefit of using social media to promote
a project. The book launched in the fall of 2009 and she used Facebook to
spread the word.

“Gravy Wars” is about
Italian-American culture in general, but specifically about whether to use the
word sauce or gravy when it comes to what people put on pasta.

Some old friends from school
and her early days in radio “friended” her on Facebook with one of them
starting a Facebook fan page for the book.

“Now I have people from all
over the world looking into the book…It just snowballs. It’s really been
amazing,” Renalli said. “It’s a virtual talk radio show.”

Indeed. Renalli, a former
reporter with Shadow Traffic, now has her own weekly radio talk show on WBCB, a
station in Bucks County that also streams on the Internet. She said all of the
regulars on the show are people she’s met on Facebook. Those regulars include
professional comedians and chefs from New Jersey to Boston and a food blogger
in Washington state.

She made her comments to
members of the Chadds Ford Business Association during the group’s Jan. 6
luncheon at Brandywine Prime.

Also during the luncheon, it
was announced that Jim Leader of Leader Sunoco was ending his tenure as CFBA
president. He’s succeeded by Emily Myers, a past CFBA president and now the
publisher of ChaddsFordLive.com.

In his outgoing message, Leader
told members that the group will continue trying to move forward with Chadds
Ford Township supervisors to allow for large business signs on each end of the
village on Route 1.

Another tentative measure, he
said, is to get the township to allow use of the municipal building for a
business fare.

Leader and Myers both mentioned
a joint venture between ChaddsFordLive and the CFBA with all business
association members receiving a subscription to CFL with their dues.

About Rich Schwartzman

Rich Schwartzman has been reporting on events in the greater Chadds Ford area since September 2001 when he became the founding editor of The Chadds Ford Post. In April 2009 he became managing editor of ChaddsFordLive. He is also an award-winning photographer.

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Rationality in the face of tragedy

Opinion

It would be improper and
unprofessional for those of us connected with ChaddsForedLive.com to speculate
on the motives of Jared Loughner for his murderous attack on a member of the U.S.
Congress and others in a Tucson, Az. shopping center on Jan. 8. We here are
neither mental health workers examining him, nor are we criminal investigators
gathering evidence at the scene.

Yet, neither are the pundits
and talking heads on television who have been telling the American public that
the attack on U.S. Rep. Gabrielle Giffords was based on volatile and
inflammatory political rhetoric.

Making matters worse is that
one law enforcement official, the Pima County sheriff, was making those claims
immediately after the shooting without any evidence in support of the
allegations. That, too, we deem unprofessional.

The 22-year-old Loughner faces
charges in the wounding of 14 people and the killing of six others last
Saturday. One of the dead is the 9-year-old granddaughter of former Phillies
pitcher and manager Dallas Green.

The shooting is tragic,
shocking and mindless, but the talking heads on both the left and right are
have been pointing fingers before they know any of the underlying facts behind
the shooting.

Members of the national media
and law enforcement jump to conclusions. Along with the county sheriff,
commentators on stations from MSNBC to Fox have referred to Loughner as
everything from a right wing nut to left wing pot head. And those statements
come within a breath, before or after, of saying he was influenced by one side
or other side, left or right, depending on who’s talking. It’s always the fault
of the other side.

Talk show hosts are being vilified
and First Amendment guarantees to freedom of speech are coming under question,
again without any evidence that fiery political speech had any cause in the
shooting. U.S. Rep. James Clyburn, D-S.C. has said the country needs to “rethink the parameters of the First Amendment.”

Apparently no one remembered
anything from the Shirley Sherrod controversy from this past summer when a
woman was accused of racism because a highly edited video of a speech took her
comments out of context. People then were jumping to conclusions without any
facts.

And because this was a
shooting, Second Amendment guarantees to the right to keep and bear arms are
also being questioned.

What’s needed now is
rationality and professionalism, not jumping to conclusions or rash
decision-making.

Opinions are cheap when there’s
no evidence in their support. We will not know what Loughner’s motives were
until he is properly examined. It would appear from a layman’s view that
Loughner is, and was, a mentally troubled youth, but that must be verified by
professionals.

Feel for the victims and their
survivors, but make no decisions until the facts are known and understood.

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Police log Jan. 13

Police

• Pennsylvania State police
said a 20-year-old man from Chadds Ford was charged with DUI following an
accident on Creek Road on Jan. 7. A police report said the man was driving a
silver Volkswagen Jetta about 4:19 a.m. when he struck a telephone pole.

• State police said someone
stole four 18-inch rims, tires and related tire accessories from a Toyota
Tundra at Carousel Toyota on Route 1 in Concord Township. A state police report
said the perpetrator(s) left the truck on cinder blocks after the theft that happened
sometime between 9 p.m. Jan. 5 and 8:15 a.m. on Jan. 6.

• Charges involving DUI and
drugs were pending against a 27-year-old Wilmington man after a traffic stop on
Route 1 at Route 202 on Jan. 7. Pennsylvania State Police reported that
Bartholomew Michael Baylson was stopped after troopers observed him failing to
stop for a red light.

• Someone smashed the rear
passenger side window of a car parked near Route 1 in Pennsbury Township
between 7:15 and 8:45 p.m. on Jan. 6. Nothing was stolen from the car, police
said, but there was approximately $200 worth of damage.

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School board talks budget with tax increase

Local News

Unionville-Chadds Ford School
Board directors will be voting on a preliminary budget for the 2011-2012 school
year when they meet in February. Keith Knauss, the director who chairs the
finance committee, said the preliminary plan includes a proposed tax hike, but
that it will be within the limits of Act 1.

The preliminary budget is
currently posted on the school district’s Web site as a PDF file under the
finance committee documents, but Knauss said it would also be made available as
stand-alone document. It reflects revenue from all sources— local, state,
federal and unassigned fund balances—at $74.6 million and anticipated expenses
at $71.4 million.

Those numbers are subject to
change. Directors will vote on a final budget later this spring.

The state’s Act 1 limit allows
for school districts to increase taxes by 1.4 percent, with additional
exceptions, without the need for a referendum. Knauss said the proposal falls
within those parameters, including the exceptions, but that he will fight
against the exceptions when it comes to a vote.

He said those exceptions would
raise tax rates for Chester County residents in the district by 3.3 percent,
and for Delaware County residents (Chadds Ford Township) by 7.06 percent.

As part of his finance
committee report during the Jan. 10 workshop, Knauss added that the
negotiations committee would have an agenda item regarding contract
negotiations with the teachers’ association when the board meets on Jan. 18 at
Chadds Ford Elementary School.

Another issue affecting the
budget process is the proposed change in participation fees for students in the
district.

Jeff Leiser, who heads the
communications committee, said he prefers the board include the proposed change
in fees in the budget, but without voting on the individual fee changes themselves.
Discussions around the table showed a general agreement with Leiser.

John Sanville, the director of
secondary education, presented the proposed changes that include a four-tiered
rate of $75, $50, $25 and $10. The proposal also includes a cap of $200 per
student regardless of how many activities in which he or she participates.

Sanville said the rates keep
student costs to no more than 20 percent of the actual cost. As an example, he
said the cost to the district per student for wrestling is $887, but the
participation fee of $75 is only 8 percent of that total cost.

The idea, Sanville said, was to
increase total fees to $131,000—an increase of $50,000—without decreasing
student participation.

About Rich Schwartzman

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A new pharmacy with a familiar face

Local News

2010 saw the close of the
Genuardi’s in Glen Eagle Square and an end to service from pharmacist Ben
Lopchinsy who Chadds Ford area residents had come to know and trust. But
Lopchinsky is back, opening his own pharmacy in Springwater Plaza on Route 202.

Lopchinsky can rattle off the
names of many of his Chadds Ford customers, as well he should since he began
serving the community in 1992 at the Concordville Pharmacy. In 2001 that shop
moved into the Genuardi’s and stayed there for nine-and-a-half years until
Genuardi’s closed.

Lopchinsky and his partner Phil
Fraley built their clientele by being members of the community.

“What’s good about it is, not
only have I been a long time in this area, almost 20 years, but I’ve been a 30
year resident of the Concord/Chadds Ford area. Being a member of Elam, being
active in [the Brandywine Youth Club,] I was able to create that community
involvement…I’d be out on the softball field coaching and somebody would ask me
about a particular medication,” Lopchinsky said.

He maintained that personal
touch and involvement while working the Genuardi’s pharmacy, making it feel
less corporate for his customers. He said that touch and commitment continue
now with the new store.

“It’s going to be a place where
people can ask a lot of questions without feeling like they’re rushed,”
Lopchinsky said.

Chadds Ford Pharmacy officially
opened Friday, Jan. 7. It’s a small mom and pop style store, but Lopchinsky
said there’s no difference in the pricing of pharmaceuticals.

“You see all the chains around,
so we want to have a different touch that we were able to create in
Concordville…Ninety percent of the people are on third party insurance plans
so, whether they go to Walgreens or CVS or here, they’re paying the same
amount,” he said. “We can buy almost as good as [the large chains] but, for the
consumer, they’re paying the same price.”

Lopchinsky said Chadds Ford
Pharmacy can match prices on cash prescriptions, too.

There’s no price discrepancy in
the prescription business as there might be on other items when comparing chain
stores with mom and pop stores.

“That’s the reason the
independents can exist,” Lopchinsky said.

The store is open seven days
per week, operating 9 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 5 p.m. on
Saturday and 10 a.m. to 3 p.m. on Sunday.

Lopchinsky said he chose a
sampling of merchandise for the front of the store, vitamins, supplements,
braces and other items, but the customer choices will ultimately let him know
which way the store should grow and what should be stocked.

“We have a very good selection
of over-the-counter medicines, a very good selection of nutrition supplements
and a sampling of medical equipment and braces, snacks and sundry gift items,”
he said. “As they buy, we’ll see what line’s moving so we can expand that,”
said Lopchinsky.

About Rich Schwartzman

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Adopt-a-Pet Jan. 13

Local News

Yogi is a young adult neutered male mixed breed dog that is
currently available for adoption at the Chester County SPCA. Yogi came to the shelter on Dec. 22, as
a stray. Yogi is a very unique looking dog; we think he is either a lab or
shepherd mix. Since Yogi is a stray we are estimating his age to be between 2-4
years old. Yogi is a sweet and loveable guy who is full of energy and looking
for his new forever home. He would do great in a home where he could go on long
walks. Yogi is now looking for a responsible
care giver who will give him the love and attention he deserves. If you are able to provide Yogi a home,
visit the Chester County SPCA at 1212 Phoenixville Pike in West Goshen or call
610-692-6113. Yogi’s registration number is 96802507. To meet some of the other
animals available for adoption, visit the shelter or log onto www.ccspca.org.

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Scene Around Town jan. 13

Along the Ford

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Bits & Pieces For Jan. 13

Along the Ford

•The Delaware Museum of Natural
History commemorates Martin Luther King, Jr. Day with special activities
highlighting African Americans’ contributions to the field of natural history
at African-American Champions of Nature on Monday, Jan. 17. Hands-on crafts and games about peanuts, sea urchins, and
other curiosities highlight accomplishments by agricultural scientist George
Washington Carver, marine biologist Ernest Everett Just, and others. Free for
members, but activities are included with regular museum admission: $7
adults, $5 children (3-17), $6 seniors (60+), and free for children 2 and
younger. Free for museum members. For more information, please call
302-658-9111.

• Unionville High School will
hold its annual book sale on Friday and Saturday, Feb. 25 and 26. There are
typically 80,000 books for sale during the school’s largest fund-raiser of the
year. The typical inventory includes
$3 trade paperback, $4 hardbacks, DVDs, CDs and paperbacks. From 3-5 p.m.
on Saturday, Feb. 26 will be the $8 bag sale. Purchase a bag at the sale for $8
and fill the bag with as many books as kit will properly hold. If the bag is
overflowing you need to buy another bag for $8. No other form of book
collection—suitcases, metal carts or boxes—are accepted into the sale at that
time. You may only bring in the bag that you have purchased at the sale. The
sale is held in the high school gymnasium. For more information go to http://www.uhsbooksale.org/

• The Rachel Kohl Library is pleased
to announce a new book discussion series: Facts in Fiction: The Civil War Era.
It begins in February. Four different award-winning fiction books will be
discussed and the schedule is as follows:
Feb. 3: Killer Angels by Michael Shaara
Feb. 24: Lincoln by Gore Vidal
March 17: The March by E. l. Doctorow
April 7: Song Yet Sung by James McBride
The 90
minute programs begin at 2 p.m. and will be held in the library’s community
room. The first 30 people who register for each program will receive a free copy
of the book. Registration in the library is required for participation.

• The Longwood Gardens
Professional Gardener Alumni Association will present its 2011 Today’s Horticulture Symposium on
Friday, Feb. 11. Hosted by Longwood Gardens and sponsored by the Chanticleer
Foundation, this daylong symposium is designed to kick-off
the gardening season for horticulture professionals, landscape
designers/architects, passionate gardeners, and students of horticulture.
Located at Longwood Gardens, this year’s symposium promises to deliver a lively
and diverse selection of speakers and topics. Details and registration
information can be found at http://www.longwoodgardens.org/Symposia.html

• Accomplished flutist Adeline
Tomasone will be teaching a flute master class at Darlington Arts Center on
Saturday, Jan. 22 at 2 p.m. Among those performing for Tomasone will be Laura Burger, of Chadds Ford.Admission is $10. This is a way to learn in a group setting.
Darlington Arts Center is located at 977 Shavertown Rd in Garnet Valley PA. For
hours and directions, please visit www.darlingtonarts.org
or call 610-358-3632.

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