When was the last time you searched for your business online and analyzed what you found? Conducting an online visibility audit for your business is the first step in developing a strategy to help prospects find you. Search for your business as if you were a potential client looking to buy a product or service. Then experience the first impression others get when they click…
The Chadds Ford Business Association is calling it quits at the end of the year. CFBA President Joe Lafferty made the announcement at the group’s final meeting held at Antica on Dec. 12. “We are shutting down the association at the end of the year,” Lafferty said. “It’s unfortunate, bittersweet, and Mary [Marines, the CFBA secretary, and the only other board member] and I got…
Did you know that in 2023, more than 50 percent of all holiday sales from Black Friday through Christmas came directly from email marketing? This statistic is a testament to the power of email marketing. As the holiday season approaches, it’s time to gear up and set yourself up for email marketing success. For online retailers and small business owners, the holiday season can be…
The holiday season has been the shopping season for years. The reason the day after Thanksgiving is called Black Friday is because, traditionally at least, that’s when retailers start getting out of debt and into the black. However, the rise in online shopping has increased over the years to the detriment of small, local, brick-and-mortar retailers. Now those local retailers are looking for ways to…
Politicians — incumbents and challengers — addressed members of the Southern Chester County Chamber of Commerce during the chamber’s annual luncheon. Each speaker was limited to five minutes.Some, such as Elizabeth Moro who’s challenging state Rep. Craig Williams, and Christian Luna, challenging state Rep. John Lawrence, were invited but did not attend. Moro and Luna are both Democrats. Other politicians, state Sen. John Kane, stayed…
Imagine you are at a show or concert. You receive a simple text message. It’s from a nearby store offering a discount on show merchandise with your ticket stub. You glance at the text, smile, and decide to redeem the discount after the show. The message was quick, personal and timely. What Is SMS Marketing? SMS marketing, short for Short Message Service marketing, is a…
The Chaddsford Winery is now under the ownership of the Vinton family of Delaware. The Vintons already own the White Horse Winery in New Jersey but the winery on Route 1 in Pennsbury Township will remain the Chaddsford Winery. Even though the other winery is in New Jersey, the Chadds Ford area is nothing new for the Vinton family. BJ Vinton lives in Greenville, Del.…
It was announced in March that the Chaddsford Winery was up for sale and now the sale is a done deal. The winery announced on Sept. 30 that CFW was sold to the Vinton family who own the White Horse Winery in New Jersey. In a press release, Chaddsford Winery’s General Manager Corey Krejcik said of the sale, “When we began this process, our goal…
There are many businesses ignoring their Google Business Profile. Google is still the world’s most-visited website. The site currently holds more than 92 percent of the search engine market share. It’s the first place people go to find out information on your business. What type of message are you sending if all your info is outdated or just plain wrong? If you have a shop,…
There are sandwich shops and there are ice cream shops. Some shops even combine the two, but Melinda Shaw’s The Hangry Bear Creamery goes a step further. At The Hangry Bear, people can make their own ice cream. “We’re definitely ice cream forward here," she said. The sandwiches and drinks are just to accommodate the ice cream studio so when we have an ice cream…
Workplace bullying is harmful, targeted behavior that happens at work. It might be spiteful, offensive, mocking, or intimidating. It forms a pattern, and it tends to be directed at one person. Workplace bullying includes: targeted practical jokes being purposely misled about work duties continued denial of requests for time off without an appropriate or valid reason threats, humiliation, and other verbal abuse excessive performance monitoring…