Chester County Conference & Visitors Bureau awarded

Posted by ChaddsFordLive on October 1, 2019

Chester County Conference & Visitors Bureau was awarded with the Destination Marketing Accreditation Program seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.

"By achieving DMAP accreditation, these destination organizations have demonstrated that they have developed strategies for the direction of their destination and the policies and procedures to safeguard the use of public dollars,” said David Holder, CDME, DMAP Chair and Vice President – Tourism of JLL - Hospitality and Tourism Group.

“We are pleased to have Chester County Conference & Visitors Bureau join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”

The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Chester County Conference & Visitors Bureau joins the ranks of over 200 destination organizations who have obtained DMAP recognition. Susan Hamley, Chester County Conference & Visitors Bureau’s Executive Director is proud of both the designation and the team at the Visitors Bureau. “A great deal of hard work went into this process which took over 18 months to complete,” states Hamley. “One of our organization’s key Goals is Operational Excellence and this prestigious designation from Destination’s International supports achievement of that goal towards our Board’s overall vision.”

In a joint statement, Chester County Commissioners Michelle Kichline, Kathi Cozzone and Terence Farrell said, “One of the goals of Chester County’s 10-year economic development strategy, VISTA 2025, is ‘Quality of Place’ and tourism is a key strategy within that goal. Not only does the business of tourism support our economy by bringing significant revenue into our county, but it also strengthens our attractiveness to businesses looking to locate here and employees wanting to live here. We congratulate Susan Hamley and her team on this well-earned award and thank them for their contributions to Chester County’s tremendous ‘Quality of Place.’”