Kennett Library to debut new brand design

The Kennett Library will introduce its new brand design to the public on Monday, Sept. 19, Tom Swett, the library board president, announced in a press release on Monday, Sept. 12.

The Kennett Library, which still bears Bayard Taylor's name, will host an open house on Monday, Sept. 19.
The Kennett Library, which still bears Bayard Taylor's name, will host an open house on Monday, Sept. 19, to debut a new brand design.

An open house will be held from 9 a.m. to 8 p.m. at the library, which is located at 216 E. State Street in downtown Kennett Square. Refreshments will be served from 11 a.m. to 1 p.m. by the newly-formed Friends of Kennett Library, the release said.

“Our new look,” Swett said in the release, “is important for so many reasons. The future of Kennett Library has enormous promise. While we are an institution with a great history, the digital age is changing the way all of us read, gather information and learn – especially young people. Our new logo clearly depicts this transition.

“We are also very much in need of a new library building,” Swett continued,” and our new look will help us attract the attention, involvement, and support to help us plan and build a new library center that our entire community can enjoy and be proud of for generations.

“Most people don’t know that the Kennett Library is one of the most visited places in all of Kennett – attracting well over 100,000 people a year to the downtown area. A new facility – a larger, first-class library center – could increase that number dramatically. Our new brand will help us to be seen as a stronger and more valuable part of the entire community we serve.”

Beginning at Monday’s open house, visitors will be able to see new library signage on windows and doors, new lobby displays featuring Bayard Taylor, a well-known local literary figure from the 19th century, and several ways that the new name and brand will be used to promote the library to current and new users, the release said.

Visitors will also notice that the former name, Bayard Taylor Memorial Library, remains on the building. When the new library is underway, the library’s board hopes to name the new site after Taylor.

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