Monkey business sought in Victory contest

In celebration of its top-selling beer, Victory Brewing Company has crafted a social media contest focusing on Golden Monkey and fans who have supported – and revere – the all-seeing, all-knowing, mystically spirited, metallic simian since its introduction in 1997.

Victory Brewing Company's Golden Monkey will be the subject of a social media contest.

Victory Brewing Company's Golden Monkey will be the subject of a photo and video contest.

Running through Oct. 10, the contest encourages monkey zealots to get social with “Monkey Tales” in the form of personal anecdotes, extraordinary observations or epic memories through creative and witty images or videos surrounding award-winning Golden Monkey, a Victory press release said.

A panel of six judges will review submissions and choose five photo and five video finalists from Oct. 11 to Oct. 14. The tales will be based on originality (25 percent), creativity of presentation (25 percent), appropriateness to the ‘Monkey Tales’ theme (30 percent) and positive public appeal through likes, shares and comments (20 percent), the release said.

Victory fans will then have an opportunity to vote for the grand prize winner for photo and the grand prize winner for video, which will be announced Oct. 29 and will en-“tail” rare, exclusive Golden Monkey memorabilia ranging from autographed banners to Golden Monkey posters, the release said.

“My Golden Monkey tale will be different from what others have experienced because I see the monkey through a slightly different lens,” Victory founder and brewmaster Bill Covaleski said in the release. “However, we all have fallen in love with the spirit and the soul of this delicious and powerful ale because it resonates with so many craft beer fans. I can’t wait to see what this contest will bring.”

Golden Monkey, a golden Belgian-style Tripel, is crafted with imported malts and Belgian yeast and brewed with whole flower European hops to create an ale exotic herbal and fruity notes. For a full list of contest rules and dates, visit www.RespectTheMonkey.com.

 

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