Mobile ambassador touts area horsepower

Consistent with the region’s pastoral surroundings, the Chester County Conference and Visitors Bureau has a new promotional tool that takes advantage of the region’s horsepower on more than one level.

MushFestCar

Chester County Conference and Visitors Bureau Executive Director Susan Hamley shows off the Brandywine Valley mobile during the Mushroom Festival parade.

Some residents have probably already seen the brightly-colored Ford Escape tooling around the area. Serving as a regional ambassador, the Brandywine Valley mobile is adorned with images that conjure up the region’s beauty: a covered bridge, hot-air balloon, vineyards, pasture, horse, flowers, and water features.

Nina Kelly, communications director for the bureau, said the decision to purchase a vehicle made economic sense; previously the staff either rented vehicles or expensed miles when attending out-of-town promotional events. But the decision to turn the vehicle into a mobile ad came from Susan Hamley, the bureau’s executive director.

“She’s a big wrapper; she wanted every inch covered,” Kelly said, adding that the bureau’s ad agency, 2010 Solutions, came up with the design with input from the staff.

Hamley said the Ford has already traveled more than 3,000 miles in the past few weeks, including trips to Harrisburg, Pittsburgh, even a stint in the Mushroom Festival parade. Kelly said an added benefit is that the vehicle has ample room to transport brochures and promotional items.

According to statistics kept by the Outdoor Advertising Association of America, one vehicle wrap can generate between 30,000 to 70,000 impressions per day, giving the bureau’s new mobile ambassador a chance to attract a lot of potential tourists.

The Chester County Conference and Visitors Bureau is a nonprofit, independent agency that serves as the official tourism promotion agency for Chester County. Created in 1963, it is responsible for marketing Chester County and the Brandywine Valley to individual leisure travelers, motor coach and group tour operators, meeting planners and travel writers.

The bureau maintains the Brandywine Valley Tourism Information Center at 300 Greenwood Rd., in between the Longwood Fire Company and Longwood Gardens. The center welcomes visitors daily from 9 a.m. to 5 p.m.

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