The name of one of Victory Brewing Company’s popular brews – Headwaters Pale Ale – pays homage to its water source: the east branch of the Brandywine Creek.
So it was fitting that the environmentally-conscious company organized a fundraiser – complete with a canoe trip and cleanup component – to promote water protection, but frustrating that Mother Nature foiled those efforts.
Despite high levels of enthusiasm for the initiative, Victory Brewing Company’s planned daylong celebration on Sept. 12, Victory for the Headwaters, had to be cancelled due to low water levels in the Brandywine, according to a Victory press release.
The lack of rain combined with soaring temperatures, has made portions of the river impassable via canoe, impeding the cleanup efforts, the release said. Full refunds will be offered to those who already purchased tickets.
Although the cleanup and fundraiser were cancelled, Victory’s commitment to the environment remains strong with a renewed focus and future initiatives involving the Headwaters Grant. (For every bottle of Headwaters purchased, a portion goes to the grant; to date, nearly $35,000 has been donated to local water advocacy groups, the company said.)
The Brandywine Creek cleanup will take place in the spring as part of a local celebration. As one of the four basic ingredients of brewing, water is a fundamental component of all beers and, more importantly, is critical for human sustenance. Headwaters Ale was introduced five years ago, as Victory approaches 20 years in the craft beer industry, its commitment to environmental stewardship has intensified, the release said.
Victory’s 5K, Run for the Headwaters, will proceed as scheduled on Sept. 20 at the Downingtown Brewpub, located at 420 Acorn Lane in Downingtown. For more information, visit http://www.victorybeer.com/ai1ec_event/run-headwaters/?instance_id=7407.
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