Victory hoppin’ despite low-key opening

You didn’t miss the grand opening of Victory at Magnolia, the 250-seat, upscale brewpub in Kennet Square: It hasn't had one.

Crowds visible on the ground floor of Victory at Magnolia have encouraged patrons to visit.

Crowds visible on the ground floor of Victory at Magnolia have encouraged patrons to visit.

Victory, the nation’s 26th largest craft brewery, opened its newest brewpub, a study in industrial chic, to the public on Monday, April 20. Located in Magnolia Place, a residential development taking shape at the corner of West Cypress Street and Mill Road, it occupies the entire bottom floor - about 8,100 square feet - of a four-story red brick building that is also home to 33 one- and two-bedroom apartments.

An effervescent crew of young employees said the brewpub had a “soft opening” last week, hosting some private events to ensure that employees had time to polish their routines before opening to the masses – which found them despite the lack of fanfare.

Some of the Monday night patrons knew about the opening from talking to customers who were there last week while others passed by, saw the crowds, and pulled into the parking lot.

Hours for Victory at Magnolia, which features a takeout beer section, will be Monday through Saturday from 11 a.m. to midnight (the kitchen will close at 10 p.m.) and Sunday from 11 a.m. to 10 p.m. (kitchen closing at 9 p.m.) On-premise beer brewing and tables for al fresco dining will soon be added.

Victory at Magnolia also sells beer for takeout.

Victory at Magnolia also sells cold beer for takeout.

Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, Victory Brewing Company formally debuted in February 1996 in Downingtown; its beers are now available in more than 30 states and nine countries.

A little over a year ago, Covaleski addressed the annual meeting of Historic Kennett Square, expressing appreciation for the welcome the company had received from Kennett officials. Now, with no publicity, the company is receiving a warm welcome from the public.

Covaleski said Victory had no interest in coming into Kennett Square and competing with existing businesses; however, by partnering with Kennett Realty, owned by the Pia family, well-known as the fourth-generation operators of Kaolin Mushroom Farm, the company is part of a project that is bringing new residents to the borough.

When completed, Magnolia Place will also include 79 townhomes and twins, some of which are already occupied. For more information on Magnolia Place, visit http://www.kennettmagnolia.com/. More information on Victory Brewing Company is available at http://www.victorybeer.com.

 

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